People Media

People Media

refers to people that are involved in the use, analysis, evaluation and production of media and information.

Opinion Leaders

are individuals or groups who can influence the attitudes, beliefs, or behaviors of others, particularly in areas related to social, political, or cultural matters.

Political figures

Senators, activists, or journalists who shape public opinion on policies.

Social media influencers

Popular YouTubers, Instagrammers, or TikTok creators who impact trends or consumer behavior.

Academics or professionals

Professors, scientists, or industry experts whose research or opinions are widely respected.

Celebrities

Well-known public figures whose actions, preferences, or endorsements can sway public perceptions.

Two-step flow of communication model

a theory that explains how mass media messages reach the public

Mass media to opinion leaders

Mass media content reaches opinion leaders, who are active media users who interpret the message.

Opinion leaders to the public

Opinion leaders share their interpretation of the message with their social networks. The public accepts or rejects the message based on their relationship with the opinion leader.

Citizen journalism

refers to the practice of ordinary people, rather than professional journalists, gathering, reporting, analyzing, and disseminating news or information, often using digital platforms like social media, blogs, or websites.

Social Media Posts

A person recording a video of a protest, police activity, or a natural disaster and sharing it on Twitter or Instagram.

Blogs and Independent Websites

Individuals or groups starting blogs to cover issues that mainstream media may overlook or providing alternative viewpoints on news stories.

Crowdsourced Reporting

Platforms like Wikipedia or OpenStreetMap allow users to contribute information and collaborate in real-time.

Social Journalism

a form of journalism that integrates social media tools, platforms, and community engagement into the news production and distribution process.

Live-Tweeting and Live Reporting

Journalists use Twitter to share breaking news in real-time, often including updates as events unfold (e.g., protests, natural disasters, or political developments).

Crowdsourced Investigations

Journalists may gather information or data from social media posts, eyewitnesses, or even crowd-sourcing platforms. For instance, during natural disasters or crises, public submissions (such as photos or videos) can help journalists report more accurately.

Story Collaboration

In some cases, journalists invite their audience to contribute to the development of a story. A journalist might ask questions on social media to gather opinions, share tips, or collect firsthand accounts to inform their reporting.

User-Driven Content

In the case of social journalism, content may come directly from the audience. For example, a social journalist might ask for personal stories or experiences on a specific topic, and then feature these contributions in articles, blog posts, or live broadcasts.

Crowd Sourcing

the practice of obtaining input, ideas, services, or content by soliciting contributions from a large group of people, typically from an online community or the public.

Wikipedia

a user-generated, open-source online encyclopedia where millions of people from around the world contribute to articles and edits.

Kickstarter Crowdfunding and Indiegogo

platforms where entrepreneurs and creators raise money for new products or projects by gathering small contributions from large groups of backers.

Waze

a navigation app that uses crowdsourced data from users to provide real-time traffic information and route suggestions.

People in Media

refer to the individuals and professionals who are involved in the production, distribution, and consumption of media content.

Journalists

are responsible for researching, writing, and reporting news. They can work across various platforms, including newspapers, TV, radio, and online outlets.

Reporters

gather information, interview sources, and write stories. ___________ may cover breaking news or investigative pieces.

Editors

oversee the content produced by reporters and journalists. They ensure stories meet editorial standards and are free of errors.

Investigative Journalists

these journalists focus investigations, often on in-depth uncovering stories that reveal important issues or scandals.

Content creators

produce media for digital platforms like social media, YouTube, podcasts, and blogs. They generate content that is often highly targeted and caters to specific audiences.

YouTubers/Vloggers

they create video content on YouTube or similar platforms. Their topics range from lifestyle, gaming, beauty, education, to news and politics.

Podcasters

these creators produce audio content, often focused on specific themes or industries. Podcasts are becoming increasingly popular for news, storytelling, and niche content.

Blogger/Influencers

Many bloggers and social media influencers combine their personal brand with media production, creating content that resonates with followers across platforms like Instagram, TikTok, or Twitter.

Producers

are the people who manage and oversee media projects, ensuring they come to fruition on time, within budget, and meet creative standards. They work across many media types, including TV, film, radio, digital, and music.

TV/Film Producers

are responsible for managing the production of a show or movie, from securing funding to overseeing filming schedules, post-production, and distribution.

Podcast Producers

In the world of podcasts, producers coordinate recording sessions, editing, and distribution of episodes, ensuring the podcast runs smoothly.

Digital Content Producers

-These professionals create multimedia content for online platforms, including websites, social media, and streaming platforms.

Broadcasters and Presenters

These people are the "faces" or voices of media, presenting news, entertainment, or other programming to the public.

News Anchors

They present news stories on television or radio and provide context for the day's events.

TV Hosts

lead talk shows, reality programs, or game shows, engaging audiences with commentary, interviews, or segments. entertainment.

Radio DJs and Hosts

These individuals are responsible for curating playlists, announcing news, or hosting call-in shows on radio stations.

Weather professionals Reporters

provide These weather forecasts, often live on TV or digital platforms.

Media Executives and Managers

These individuals oversee media organizations, set strategic direction, and manage operations.

Editors-in-Chief

The chief editorial person at a news organization or magazine, overseeing publication's editorial direction.

Program Directors

In broadcasting, program directors choose and schedule content for radio or television stations.

Content Strategists/Managers:

These professionals plan and manage digital content strategy across platforms, ensuring that content aligns with a company or brand's goals.

Photographers and Videographers

These individuals capture visual content that enhances storytelling in the media. They play essential roles in news, advertising, and entertainment.

Photojournalists

These professionals use photography to tell news stories. They are often on the front lines during major events, capturing images that accompany written reports.

Videographers

Videographers shoot and edit video content, whether for news, documentary commercials, or online content.

Graphic Designers and Animators

Designers and animators are essential for producing visual elements that support media content, including graphics, logos, animation, and video effects.

Graphic Designers

They create the visual identity of publications, websites, or advertisements. Their work includes designing layouts, infographics, and materials. promotional

Animators

Animators bring visual stories to life using computer graphics or hand-drawn techniques, often for movies, TV shows, and digital content.

Public Relations (PR)

Professionals PR professionals manage the public image of individuals, organizations, or brands. They use media to communicate messages to the public and shape perceptions.

PR Executives

They craft press releases, organize media events, and manage relationships with journalists to ensure their clients receive positive coverage.

Media Relations Specialists

These professionals act as the liaison between an organization and the media, helping journalists connect with the right sources for stories.

Social Media Managers

Social media managers are responsible for managing the social media presence of organizations, brands, or public figures. They create posts, interact with followers, and analyze engagement metrics to optimize campaigns.

Social Media Influencers

Individuals who build personal brands on social media and influence the opinions or behaviors of their followers. They often collaborate with promotions. brands for

Community Managers

They engage with the audience and followers of an online community, responding to comments, managing conversations, and fostering engagement.

Critics and Reviewers

Critics analyze and review various forms of media content, including movies, TV shows, books, music, and video games.

Film, TV, and Music Critics

These professionals review and analyze media content, providing commentary and critique that helps the public decide what to watch, listen to, or engage with.

Food Critics

In the broader media landscape, food critics review restaurants, culinary trends, and dishes, influencing the dining public.

Technicians and Engineers

These individuals provide technical support and ensure that media production processes run smoothly.

Sound Engineers

Responsible for managing audio during the production and post-production of media content, ensuring sound quality.

Cinematographers

Cinematographers, or directors of photography (DPs), manage the visual aspects of film and television production, including lighting, camera angles, and framing.

Broadcast Engineers

These professionals ensure that broadcast equipment, including transmitters, cameras, and live streaming technologies, function properly.