Studied by 3 people
image
shot type, framing, composition, location, mise-en-scene
typography
type and style of fonts/text
codes
of colour, expression, clothing, gesture etc.
logo
tells the audience which brand or company is selling the product
slogan
a short and catchy phrase
product name
the product or brand being sold on the advert
product image
shows the audience what the brand or company is selling
font size
the size of the written text on the advert - will indicate a hierarchy in what is seen on the page
anchorage
the juxtaposition of written text with an image so that the writing influences how we read and understand the meaning of he image
Note 
Flashcard (24)