Marketing Management (Jeans) Lecture Notes

Vocabulary flashcards covering the history, major brands, manufacturing processes, varieties, and marketing concepts related to the jeans industry.

Jeans

Trousers made from denim or dungaree cloth, originally designed as durable trousers for farm workers and miners.

Blue Jeans

A particular style of trousers invented by Jacob Davis and Levi Strauss in $1873$.

Denim

The specific fabric used to make clothes, which can include pants, skirts, or jackets.

Indigo

The dye traditionally used for jeans because it does not go through the cloth like other dyes.

Levi Strauss & Co. (LS&CO)

A privately held American clothing company founded in $1873$ and known worldwide for its Levi's brand of denim jeans.

U.S. Patent of $1873$

The patent received by Levi Strauss and Jacob Davis to make the first riveted men's work pants out of denim.

USP (Unique Selling Proposition)

A marketing feature that differentiates a brand, such as Levi's being the oldest jeans brand or Pepe Jeans being innovative and stylish at an affordable price.

Pepe Jeans London

A denim and casual wear brand established in the Portobello Road area of London in $1973$ by Nitin, Arun, and Milan Shah.

Sholemay Ltd

The trading company name originally used by the Shah brothers for Pepe Jeans.

Lee

An American brand of denim jeans produced by the Lee Mercantile Company starting in $1889$ in Salina, Kansas.

VF Corporation

The parent company that owns Lee, Wrangler, Jan Sport, and The North Face.

Wrangler

An American manufacturer of jeans first made by Blue Bell, which acquired the brand from Casey Jones in the mid-$1940s$.

Bernard Lichtenstein ('Rodeo Ben')

A Polish tailor from Ł3dŹ who worked with cowboys to help design Wrangler jeans suitable for rodeo use.

Diesel S.p.A.

An Italian design company founded by Renzo Rosso in $1978$ known for luxury, pr#t-a-porter clothing.

Shopping Product

A classification for goods like jeans which are purchased after a comparative analysis of quality, price, and warranty of competitive brands.

Shrinkage Rate

The measurement checked by a washing factory after the sewing factory makes trouser legs from selected denim fabric.

Crafts Factory Treatments

The stage in manufacturing where jeans are treated with monkey wash, sand blast, or winkle treatment after being sewed and desized.

Right Hand Twill

A weave using uniform yarns that is considered more rugged.

Left Hand Twill

A weave that runs diagonally, resulting in a softer and loftier feel.

Ring Spun Denim

The original denim fabric known for its characteristic slubs.

Open-End Denim

The most popular type of denim that results in a consistent yarn thickness.

Dirty Denim

Denim where filler yarns are brown instead of natural, giving the fabric a "dirty" appearance.

Stonewashed

A process using enzymes, sand, or ceramic balls to give jeans a worn look, replacing the original method of using pumice stones.

Flares

Jeans that are slim through the legs and flare right above the ankle to an opening of about $21+$ inches.

Bellbottoms

Jeans that start to flare at the knee, resulting in a $22+$ inch leg opening.

Peg Legs

Jeans with an extremely narrow leg opening, popular in the $1980s$.

Boot Cut

Jeans slim through the legs with a slight flare at the ankle ($16$-$18$ inch opening) to accommodate a boot.

Inborn..!!

The brand name used for the project, targeting people of all income levels, especially in rural India.

Price

The money value of a product or service, or the amount a seller asks for a product offered for sale.

One Level Channel

A distribution route where the manufacturer sells the product directly to the consumer.

Promotion

The process of communication with potential buyers involving information, persuasion, and influence.