LESSON #3: CONTENT CREATION, RESEARCH, AND MAGAZINE LAYOUT

Kicker

Label placed above the headline

Headline

Usually uses display type to stand out, larger than other text

Usually on the left side due to how we read text (left to right)

White space

• Negative space in the design, could be the margin as well

Double truck

•  image that goes across a spread (2 individual pages next to each other)

Photo package

•  stack or cluster of photos 

3 mm

For images that take up the entire page, bleed recommended is

Image captions

• Should always be closer to the bottom of the image 

• Should credit art or photos

Byline

• Comes right after the intro

• Indicates who wrote and designed the article 

• Comes from written “by” [author]

Intro

• Acts as a bridge between the headline and the body 

• Sets the tone of the article

• Short paragraph

Pull quote

• Can be a quote from an interview

• But can also be charts, graphs

• Can be more effective as an entry point than the headline

Footer

• Can be placed on both sides of a spread or only on the right side 

Running head/feet

 indicates section of a magazine

Primary sources

• Interviews

• Observation

• Surveys

Secondary sources

• News Articles

• Academic reports

• Official Data from organizations or government websites 

Local sources

• Official government websites

• Case studies and research

• Academic and research repositories

• News and updates

Grid Systems

• Ensure a consistent and balanced layout across different pages and elements

Layout

• is about visual storytelling

1 Column

• used in books and text-heavy content; simplest

2 Column

•  used in magazines and newsletters; more complex and allows more variation in design 

Multi-column

• used in newspapers or websites; many options for arranging text and images 

Modular

• or dynamic and varied layouts like posters or brochures

Typography

• Is the personality of your page