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The study of human populations (age, gender, income)
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Economic environment
Factors that affect buying power and spending (income, jobs, inflation)
Generation Alpha
People born around 2010 and after
Generation X
People born between 1965-1980
Millennials (Generation Y)
People born between 1981-1996
Generation Z
People born between 1997-2012
Environmental sustainability
Practices that protect resources and support long-term life on Earth