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observational learning
learning by observing others. Also called social learning.
modeling
the process of observing and imitating a specific behavior
mirror neurons
frontal lobe neurons that some scientists believe fire when performing certain actions or when observing another doing so. The brain's mirroring of another's action may enable imitation and empathy.
prosocial behavior
positive, constructive, helpful behavior. The opposite of antisocial behavior.
memory
the persistence of learning over time through the encoding, storage, and retrieval of information.
encoding
the processing of information into the memory system - for example, by extracting meaning.
storage
the process of retaining encoded information over time.
retrieval
the process of getting information out of memory storage.
parallel processing
the processing of many aspects of a problem simultaneously; the brain's natural mode of information processing for many functions. Contrasts with the step-by-step (serial) processing of most computers and of conscious problem solving.
sensory memory
the immediate, very brief recording of sensory information in the memory system.
short-term memory
activated memory that holds a few items briefly, such as the seven digits of a phone number while dialing, before the information is stored or forgotten.
long-term memory
the relatively permanent and limitless storehouse of the memory system. Includes knowledge, skills, and experiences.
working memory
a newer understanding of short-term memory that focuses on conscious, active processing of incoming auditory and visual-spatial information, and of information retrieved from long-term memory.
explicit memory
memory of facts and experiences that one can consciously know and "declare." Also called declarative memory.
effortful processing
encoding that requires attention and conscious effort.
automatic processing
unconscious encoding of incidental information, such as space, time, and frequency, and of well-learned information, such as word meanings.
implicit memory
retention independent of conscious recollection (also called nondeclarative memory)
iconic memory
a momentary sensory memory of visual stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second.
echoic memory
a momentary sensory memory of auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds.
chunking
organizing items into familiar, manageable units; often occurs automatically.
mnemonics
memory aids, especially those techniques that use vivid imagery and organizational devices.
spacing effect
the tendency for distributed study or practice to yield better long-term retention than is achieved through massed study or practice.
testing effect
enhanced memory after retrieving, rather than simply rereading, information. Also sometimes referred to as a retrieval practice effect or test-enhanced learning.
shallow processing
encoding on a basic level based on the structure or appearance of words.
deep processing
encoding semantically, based on the meaning of the words; tends to yield the best retention.
hippocampus
a neural center located in the limbic system; helps process explicit memories for storage.
flashbulb memory
a clear memory of an emotionally significant moment or event.
long-term potentiation (LTP)
an increase in a cell's firing potential after brief, rapid stimulation. Believed to be a neural basis for learning and memory.
recall
a measure of memory in which the person must retrieve information learned earlier, as on a fill-in-the-blank test.
recognition
a measure of memory in which the person need only identify items previously learned, as on a multiple-choice test.
relearning
a measure of memory that assesses the amount of time saved when learning material again.
priming
the activation, often unconsciously, of particular associations in memory.
mood-congruent memory
the tendency to recall experiences that are consistent with one's current good or bad mood.
serial position effect
our tendency to recall best the last (a recency effect) and first items (a primary effect) in a list.
anterograde amnesia
an inability to form new memories
retrograde amnesia
an inability to retrieve information from one's past.
proactive interference
the disruptive effect of prior learning on the recall of new information.
retroactive interference
the disruptive effect of new learning on the recall of old information.
repression
in psychoanalytic theory, the basic defense mechanism that banishes from consciousness anxiety-arousing thoughts, feelings, and memories.
misinformation effect
incorporating misleading information into one's memory of an event.
source amnesia
attributing to the wrong source an event we have experience, heard about, read about, or imagined. (also called source misattribution.). Source amnesia, along with the misinformation effect, is at the heart of many false memories.
deja vu
that eerie sense that "I've experienced this before." Cues from the current situation may unconsciously trigger retrieval of an earlier experience.
cognition
all the mental activities associated with thinking, knowing, remembering, and communicating.
concept
a mental grouping of similar objects, events, ideas, or people.
prototype
a mental image or best example of a category. Matching new items to a prototype provides a quick and easy method for sorting items into categories (as when comparing feathered creatures to a prototypical bird, such as a robin).
creativity
the ability to produce novel and valuable ideas
convergent thinking
narrows the available problem solutions to determine the single best solution.
divergent thinking
expands the number of possible problem solutions (creative thinking that diverges in different directions)
algorithm
a methodical, logical rule or procedure that guarantees solving a particular problem. Contrasts with the usually speedier- but also more error-prone - use of heuristics.
heuristic
a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than algorithms.
insight
a sudden realization of a problem's solution; contrasts with strategy-based solutions.
confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence.
mental set
a tendency to approach a problem in one particular way, often a way that has been successful in the past.
intuition
an effortless, immediate, automatic feeling or thought, as contrasted with explicit, conscious reasoning.
representativeness heuristic
judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information.
availability heuristic
estimating the likelihood of events based on their availability in memory; if instances come reading to mind (perhaps because of their vividness), we presume such events are common.
overconfidence
the tendency to be more confident than correct - to overestimate the accuracy of our beliefs and judgments.
belief perseverance
clinging to one's initial conceptions after the basis on which they were formed has been discredited.
framing
the way an issue is posed; how an issue is framed can significantly affect decisions and judgments.
language
our spoken, written or signed words and the ways we combine them to communicate meaning.
phoneme
in a language, the smallest distinctive sound unit.
morpheme
in a language, the smallest unit that carries meaning; may be a word or a part of a word (such as a prefix).
grammar
in a language, a system of rules that enables us to communicate with and understand others.
semantics
is the set of rules for deriving meaning from sounds.
syntax
is the set of rules for combining words into grammatically sensible sentences.
babbling stage
beginning at about 4 months, the stage of speech development in which the infant spontaneously utters various sounds at first unrelated to the household language.
one-word stage
the stage in speech development, from about age 1 to 2, during which a child speaks mostly in single words.
two-word stage
beginning about age 2, the stage in speech development during which a child speaks mostly in two-word statements.
telegraphic speech
early speech stage in which a child speaks like a telegram - "go car" - using mostly nouns and verbs.
aphasia
impairment of language, usually caused by left-hemisphere damage either to Broca's area (impairing speaking) or to Wernicke's area (impairing understanding).
Broca's area
controls language expression - an area of the frontal lobe, usually in the left hemisphere, that directs the muscle movements involved in speech.
Wernicke's area
controls language reception - a brain area involved in language comprehension and expression; usually in the left temporal lobe.
linguistic determinism
Whorf's hypotheses that language determines the way we think.