Essay (CC)

Career Communication - Introduction

Career communication is the strategic use of messages—verbal, written, and digital—to present oneself professionally during the job search process. It helps candidates showcase their value and readiness to employers.

Tailored Application Documents - Definition

Résumé and cover letter are formal written tools to highlight qualifications, experience, and interest in a job.

Tailored Application Documents - Example

Applying for a data analyst job, a student lists Excel, internship achievements, and matches keywords like 'data visualization' from the ad.

Interview Preparation - Definition

The process of practicing responses, researching the employer, and preparing to show confidence and competence.

Interview Preparation - Example

Using the STAR method, a student explains how they doubled event sign-ups through design strategy.

Online Presence & Networking - Definition

Maintaining a professional image online and building relationships that can lead to opportunities.

Online Presence & Networking - Example

A student updates LinkedIn with project highlights and connects with alumni via webinar follow-up.

CSR Project - Introduction

Corporate Social Responsibility (CSR) projects let students apply communication skills in service-based settings, benefiting society and personal growth.

CSR Planning and Roles - Definition

Organizing project goals, assigning responsibilities, and scheduling before execution.

CSR Planning and Roles - Example

Students plan a cleanup event, send a funding request to a print shop, and assign team roles.

CSR Communication Modes - Definition

Using written (emails), verbal (speeches), and visual (posters) communication methods.

CSR Communication Modes - Example

A team submits a proposal, gives a speech during closing, and posts highlights on Instagram.

CSR Reflection and Public Relations - Definition

Reflection is reviewing growth; PR is building a positive image with stakeholders.

CSR Reflection and Public Relations - Example

A student gained speaking confidence through community interviews, leading to another invite.

Crisis Communication - Introduction

Crisis communication involves managing information during unexpected events to protect reputation and maintain public trust.

Causes of Crisis - Definition

Crises are sudden events that disrupt operations or damage an organization’s image.

Causes of Crisis - Example

A food app faces backlash after a data leak, requiring urgent communication.

Crisis Messaging - Definition

Sending clear, timely updates to the public that address concerns and provide corrective actions.

Crisis Messaging - Example

A company publicly apologizes and promises updates within 24 hours on all channels.

Crisis Prevention - Definition

Preparation through risk assessments, message templates, and team training.

Crisis Prevention - Example

A university prepares media guidelines and assigns a PR team for emergencies.