Unit_3_--_Political_Economy__Hegemony_and_Representation__2-3-25_

Political Economy

A way of understanding and critiquing mass media content by analyzing how it is produced, distributed, and consumed, focusing on power relationships.

Hegemony

The dominance or power that one social group holds over others, often maintained through ideological means.

Propaganda Model

A framework that asserts mass media upholds the interests of a powerful elite, focusing on the inequality of wealth and power in media representation.

Media Ownership

Refers to who controls and owns media institutions and their influence on media content and representation.

Advertising

A significant source of revenue for media, influencing the content produced to align with advertisers' interests.

The Media Elite

Influential individuals or groups that have significant power over media narratives and the dissemination of information.

Flak/PR

Negative responses or counter-messages aimed at media content that may challenge powerful interests.

Common Enemy

A concept used in media to unify audiences against a perceived threat or adversary, reinforcing dominant ideological narratives.

Social Power

The ability of individuals or groups to influence or control the actions and beliefs of others in society.

Class Inequality

The disparity in wealth and resources between different social classes, often addressed in media representation.