L5 Observational Studies

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7 Terms

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Scientific observation

A process of observing and recording behaviours in a structured way without interacting/interfering/influencing the people involved

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Natural observation

  • Observing people in real environments 

  • Authentic behaviour

  • Less control, behviour is unpredictable

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Contrived observation

  • Observing people in a set-up environment

  • Controlled setting, easier to replicate 

  • Response bias, higher cost, my not reflect real life

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Disguised observation

  • The people being observed dont know the observer (stays hidden) sometimes they dont even know theyre being watched at all 

  • Prevents participants to change their behaviours (make more raw)

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Undisguised observation

  • The people being observed know that they are part of a study and see the observer 

  • Provides more transparency and is more ethical

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Human observation

A researcher or employee watches people or events

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Mechanical observation

  • A device or technology does the observing

Ex: gps, eye tracking, facial action coding system, cookie ids, google analytics