SOCIAL MEDIA QUIZ

what are the 3 different stages that continuously loop that social media management can be organized into?

1. Strategy, 2. Implemementation, 3. Analytics,

What are the social media strategy essentials?

Knowledge of your audience, Brand identity, Content Strategy, Analytics, Regular Activity, Inbound Approach,

What are the strategic uses of social media?

Community Management, Support and Customer Service, Reputation Management, SEO, Communication and Outreach, Advertising and awareness, Sales and lead generation, Insights and research,

What questions show we ask in the implementation stage?

Which channels should we be on? What should we talk about? What is the content and creative strategy for each channel? How often and when should we post? What is our response strategy?

What are the social media marketing fundamentals?

Optimizing your profile, Post useful, entertaining, relevant content, engage, advertise, measure

What is the 70-20-10 Rule?

70% informational, 20% emotional, 10% promotional

What is STEPPS?

Social Currency, triggers, emotional political, practical value, stories

What is a post on Facebook’s Lifespan?

3 hours

What is a post on Twitter’s Lifespan?

3 seconds, very real time

What is a post on Pinterest’s Lifespan?

3 months

What is a post on Snapchat’s Lifespan?

24 hours story, 10 seconds for snap

What is the social media response process

1. Have an internal strategy

2. State the community guidelines on your social channels.

3. Hide vs. delete comments.

What is a vanity metric?

Action or behavior that can be measured but is not a signifier of real ROI.

How long should your caption be on Instagram?

brief

What should you add on your caption if its too long?

linebreaks

What tone should you have on instagram?

light

What should you add to your caption to encourage engagement?

a CTA