EF Attributes (June '26 Cohort)

Made to be studied Term first! [Covers SAFETY // SUPPORT (LOGISTICS & PLANNING) // IMPACT (EDUCATIONAL VALUE) // PRICE AND VALUE ]]

What allows EF to offer the lowest possible price with the best value?

Because most teachers who travel do so with EF, EF can negotiate aggressively with airlines and hotels to guarantee the lowest possible price and the best value.

What is included in EF's All-Inclusive Pricing?

Tours include everything except:

• Gratuities

• Lunches

• Spending money

• Destination-specific entry requirements

What customer needs does All-Inclusive Pricing address?

• Affordability

• Value

What is the benefit of All-Inclusive Pricing?

It provides transparent pricing, helping families budget and know what to expect.

What is the Automatic Payment Plan?

It allows students to pay for their tour in equal monthly or bi-weekly payments, similar to a utility bill, working like an interest-free loan.

How does the Automatic Payment Plan benefit families?

It allows families to spread the cost over time through manageable monthly or bi-weekly payments.

How does enrolling early affect the Automatic Payment Plan?

• Earlier planning results in lower monthly payments.

• Families lock in the tour price when they enroll.

• The sooner they enroll, the lower the total tour cost.

What customer need does the Automatic Payment Plan address?

Affordability.

What is the main benefit of the Automatic Payment Plan?

It helps families fit tour payments into their monthly budget, making travel more manageable and affordable, leading to more students traveling.

What is the Risk-Free Enrollment Period?

Travelers who enroll by 110 days prior to departure (dpd) can cancel for any reason within 7 days of enrollment and receive a 100% refund of the money paid to EF.

What customer needs does the Risk-Free Enrollment Period address?

• Economy

• Uncertainty

• Protection of Investment

What is the benefit of the Risk-Free Enrollment Period?

Families can enroll with confidence, knowing their investment is fully protected for 7 days after enrollment.

What is Global Travel Protection Plus ($590)?

It provides all the coverage of the Global Travel Protection plan plus expanded "cancel for any reason" protection up to 1 day before the tour.

What refund is available with Global Travel Protection Plus?

Travelers can cancel for any reason up to 1 day before the tour and receive a refund minus the cost of the insurance and their deposit.

What customer needs does Global Travel Protection Plus address?

• Economy

• "Cancel for any reason"

What is the benefit of Global Travel Protection Plus?

It gives families maximum flexibility and peace of mind by allowing them to cancel for any reason.

What is Protection of Investment (2026+)?

After the Risk-Free Enrollment Period ends, travelers who purchase any GTP plan can cancel for any reason up to 1 year before the tour for only a $95 cancellation fee.

What customer needs does Protection of Investment (2026+) address?

• Uncertainty

• Protection of Investment

What is the benefit of Protection of Investment (2026+)?

Families can recover nearly all of their money if plans change and they cancel up to one year before their tour.

What is the Tour Donation Page?

After enrolling, students receive a fundraising page where friends and family can contribute directly to their tour, similar to GoFundMe.

What is unique about the Tour Donation Page?

100% of the proceeds go directly to the traveler—EF does not take a percentage.

What customer need does the Tour Donation Page address?

Affordability

What is the benefit of the Tour Donation Page?

It helps more students afford travel through gifts, fundraisers, birthdays, holidays, babysitting, yardwork, and other contributions.

What is EF's Global Citizen Scholarship?

A scholarship program that awards $100,000 (100ct x $1.000) each year to students across the country based on both need and merit.

How do students apply for EF's Global Citizen Scholarship?

Students complete a quick online application and submit a short video explaining how travel will change their place in the world.

How many Global Citizen Scholarship winners are selected each year?

100 winners each year, including students from your state.

What customer needs does the Global Citizen Scholarship address?

• Affordability

• Economy

What is the benefit of the Global Citizen Scholarship?

It helps make travel possible for more students because EF believes every student should have the opportunity to experience the world firsthand.

What are Enrollment Discounts/Scholarships?

Seasonal enrollment discounts offered by EF to create urgency for families to enroll after the Recruitment (RC) meeting.

How do Enrollment Discounts work?

• Available through the Group Leader's enrollment deadline.

• Expire after the deadline.

• Largest for first-time RC meetings.

• Decrease or may not apply for later growth meetings.

What customer needs do Enrollment Discounts address?

• Urgency

• Economy

What is the benefit of Enrollment Discounts?

They help Group Leaders encourage families to enroll early, lock in additional savings, and begin their travel program while prices are low.

What is EF's top priority?

Safety is EF's #1 priority. With nearly 60 years of experience and staff around the world, EF works to provide the safest possible travel experience.

What is EF's Global Presence?

• 600+ schools/offices

• In more than 100 countries

• 60 years of experience

What customer needs does Global Presence address?

• Safety

• Support

What is the benefit of EF's Global Presence?

Travelers are never alone on tour. EF has a strong presence abroad, can respond in person if needed, and can react quickly and appropriately when necessary.

What is the Peace of Mind Program?

A program that gives groups flexibility if they no longer feel safe traveling to a specific destination.

What options does the Peace of Mind Program provide?

• Modify the itinerary, dates, or choose a new tour and apply all money paid to the new tour.

• Cancel the tour and receive transferable Future Travel Vouchers (minus purchased travel protection plans).

• Cancel under the standard cancellation policy for a partial cash refund.

When can the Peace of Mind Program be used?

• At the group level, for any reason, until 60 days prior to departure.

• At 59 days prior to departure or less, if any destination on the itinerary is designated as a U.S. Department of State Travel Advisory Level 4.

What customer needs does the Peace of Mind Program address?

• Safety

• Admin

What is the benefit of the Peace of Mind Program?

Groups are never required to travel somewhere they feel uncomfortable. They have flexibility to change dates, modify the itinerary, choose a new tour, or cancel if necessary.

What is the On Tour Support Team?

A team of trained, full-time EF staff available 24/7 for on-tour emergencies. Anyone on tour or at home can call.

What customer needs does the On Tour Support Team address?

• Safety

• Admin

What is the benefit of the On Tour Support Team?

Parents have peace of mind knowing they can reach EF 24/7, and EF can stay in constant contact if an emergency arises.

What does Global Travel Protection (2024 - $190) cover?

• Tour cancellation and interruption

• Flight delay

• Baggage

• Medical

What customer needs does Global Travel Protection address?

• Safety

• Protection of Investment

What is the benefit of Global Travel Protection?

It provides custom-designed coverage while on tour and also protects families' investment before the tour for covered reasons, including job loss and injury.

What is the Free International Training Tour?

A mini-tour for qualifying first-time Group Leaders who enroll 10 or more students, allowing them to experience an EF tour firsthand.

What do Group Leaders experience during the Free International Training Tour?

• Flights

• Arrival day

• Tour Director

• Hotels

• Meals

• Walking tours

• Best practices from experienced Group Leaders

• Networking with EF staff and other teachers

What is available for Group Leaders who cannot attend the Free International Training Tour in person?

A Virtual Training Tour.

What customer needs does the Free International Training Tour address?

• Safety

• Admin

• Educational Value

• Support

• Training / Never Traveled

What are the benefits of the Free International Training Tour?

• Travel experience is not required.

• Group Leaders receive training before traveling with students.

• Participants earn an official transcript for 25 professional learning hours.

What are Free Chaperone Spots?

EF provides one free chaperone for every six paying travelers enrolled on tour.

How do Free Chaperone Spots work?

• 6 paying travelers = Group Leader travels free.

• 12 paying travelers = Group Leader and one chaperone travel free.

• Additional free chaperones are earned for every six paying travelers.

What customer needs do Free Chaperone Spots address?

• Safety

• Admin

• Support

• Training / Never Traveled

• Travel Team

What is the benefit of Free Chaperone Spots?

They provide additional support on tour, improve student supervision, and allow more teachers to participate.

What is the Tour Director's role?

The Tour Director is the primary point of contact from clearing customs until returning to the airport and manages on-tour logistics, supports the personal journey, follows safety policies, and provides educational value.

What customer needs does the Tour Director address?

• Safety

• Educational Value

• Support

What is the benefit of having a Tour Director?

Group Leaders can enjoy the tour while the Tour Director manages logistics and educational components, making the experience smoother, less stressful, and more memorable.

What liability coverage does EF provide?

A $50 million General Liability Insurance Policy covering the Group Leader, school, district, and board, regardless of whether the tour is school-sponsored.

What customer needs does Liability Coverage address?

• Safety

• Admin / Logistics

What is the benefit of EF's Liability Coverage?

Travelers sign a release that releases the Group Leader, school, and district from liability, and EF's $50 million policy provides additional protection against claims related to on-tour incidents.

What is the Operations Safety + Incident Response Team?

A team located throughout Europe, Panama, and Tokyo that works with the On Tour Support Team to support travelers and Tour Directors during emergencies.

What customer needs does the Operations Safety + Incident Response Team address?

• Safety

• Admin

What is the benefit of the Operations Safety + Incident Response Team?

EF has trained teams and protocols in place to provide the safest experience possible and support travelers if issues arise on tour.

What is the Safety First Program?

A program created to provide the safest possible tour experience through EF's global presence, emergency services, background checks, staff safety training, travel warning policies, real-time event monitoring, supplier screening and safety checks, and consultation with iJet international and risk specialists.

What customer needs does the Safety First Program address?

• Safety

• Admin

What is the benefit of the Safety First Program?

It demonstrates that safety is EF's highest priority and provides policies and procedures that give Group Leaders, parents, and administrators confidence and peace of mind before and during travel.

What promotional resources does EF provide?

• Invitation letters

• Parent email templates

• Flyers

• Posters

• Day-by-day itineraries

• Student and parent PowerPoints

• RSVP platform

• Website Parent Portal (FAQs for parents)

What customer need do Promotional Resources address?

Recruitment

What is the benefit of EF's Promotional Resources?

Group Leaders do not have to create their own promotional materials. EF provides everything needed to promote the trip.

What is the Travel Program Proposal Document?

A personalized document used to communicate the benefits of traveling and building a program with EF to school administration.

What information is included in the Travel Program Proposal Document?

• Safety

• Liability Protection

• Affordability

• Educational Value

• Itinerary specifics

• Cost and payment options

• Sample hotels

• Sample meals

• Next steps

What customer needs does the Travel Program Proposal Document address?

• Support

• Admin

What is the benefit of the Travel Program Proposal Document?

It provides the materials and coaching needed to obtain school board approval and helps build awareness and confidence in the travel program.

What is the Travel Team (Chaperones)?

Most teachers build teams of 3–5 chaperones to reach more students, have more fun, save time, and improve the on-tour experience.

What customer needs does the Travel Team address?

• Support

• Safety

• Recruitment

What is the benefit of having a Travel Team?

It ensures the Group Leader is not doing everything alone, helps gain administrative approval, builds parent confidence, and creates a better tour experience.

What are Global Education Ambassadors (GEAs) and Local Ambassadors?

Experienced teachers who volunteer to mentor and support first-time Group Leaders in starting successful travel programs.

How do Global Education Ambassadors support new Group Leaders?

They help with:

• Choosing the right trip

• Navigating administrative support

• Attending parent meetings

• Answering questions

• Sharing tour advice and insights

What customer needs do Global Education Ambassadors address?

• Support

• Admin

• Recruitment

What is the benefit of Global Education Ambassadors?

They provide mentorship, unbiased advice, and access to a network of experienced EF teachers who can support new Group Leaders.

What does EF's 60 Years of Experience refer to?

EF has been the world leader in international educational student travel since being founded by Bertil Hult in 1965.

What customer needs does 60 Years of Experience address?

• Support

• Safety

What is the benefit of EF's 60 Years of Experience?

It gives Group Leaders confidence when presenting EF to parents and administrators, knowing EF has decades of experience supporting educators.

What hotel location options does EF offer?

• Standard Hotels

• Neighborhood Package (Europe only on select tour codes and dates)

What are the features of Standard Hotels?

• Located outside the city center (approximately 60 minutes)

• Larger hotel chains with American amenities

• Most affordable option

• Used by 90% of customers

What are the features of the Neighborhood Package?

• Located in lively neighborhoods

• Near shops and restaurants

• Within a 10-minute walk of public transportation

• Within 30 minutes of the city center

• Includes the Meal Choice Package

What customer needs do Hotel Location Choices address?

• Support

• Safety

What is the benefit of Hotel Location Choice?

Group Leaders can choose between affordability with Standard Hotels or a more centrally located experience with the Neighborhood Package, which also includes upgraded meals.

How are EF meals designed?

Meals are a blend of familiar and local cuisine based on student and teacher feedback to balance safety and an authentic experience.

What is the Meal Choice Package?

A private upgrade that provides:

• Three-course dinners

• Choice of three main course options each night

• A vegetarian option every night

What customer needs do Meals address?

• Support

• Safety

What is the benefit of the Meal Choice Package?

It helps ensure students and parents can find something they enjoy while providing upgraded three-course dinners and meal choices.

What is the Road to Ready onboarding program?

A self-paced onboarding program for first-time Group Leaders consisting of six short sessions completed before attending a training tour.

What topics are covered in Road to Ready?

• Role of a Group Leader

• Choosing chaperones

• EF support

• Tour logistics

• Safety protocols

• Loyalty programs

What customer needs does Road to Ready address?

• Support

• Safety

• Admin

What is the benefit of Road to Ready?

It helps first-time Group Leaders feel prepared, supported, and confident before traveling by building foundational knowledge and connecting them with EF.

What is the Virtual Training Tour?

A self-paced, recorded version of the international training tour for first-time Group Leaders who cannot attend in person.

What topics does the Virtual Training Tour cover?

• Traveler management

• Tour logistics

• Safety

• How EF supports Group Leaders