Audience Analysis Flashcards

Flashcards for Audience Analysis

Audience Analysis

A critical aspect of effective communication that involves understanding your target audience's characteristics, needs, preferences, and expectations in order to target your message appropriately.

Purpose of Audience Analysis

To understand who, what, when, where, how, and why (optional) of the audience.

The Audience

The people we are communicating with; effective communicators know who they are communicating to and why.

Primary Audience

Intended (direct) recipient, decision-maker, and time-sensitive.

Secondary Audience

Those impacted but not directly, those interested, those influencers, and the hidden audience.

Ethical Audience Analysis

Respecting privacy, obtaining consent for data collection, and ensuring that your communication is honest and transparent.

Demographics

Characteristics such as age, gender, education, occupation, and income that provide insights into your audience's preferences and interests.

Psychographics

Factors such as personality, values, and lifestyle that influence how your audience receives your message.

Goals (Audience)

Identifying the expectations, desires, and motivations of your audience to create communication that speaks directly to their needs.

Knowledge (Audience)

Understanding your audience's level of knowledge on a topic to avoid confusing or overwhelming them.

Culture (Audience)

Understanding your audience's cultural background to help you avoid misunderstandings and create a message that resonates with them.

Audience-Centered Communication

Emphasizes that effective communication should focus on the needs and interests of the audience rather than the speaker or writer.

Delivery (to Audience)

Understanding your audience's preferences for delivery, such as visual aids or interactive activities, to create a more engaging and memorable communication.

Context Analysis (Audience)

Considering the context in which your audience will receive your message to influence the tone and style of your communication.

Language and Sensitivity (Audience)

Understanding your audience's language proficiency to tailor your message and ensure that it is clear and easy to understand.