C1.3 Beyond Usability (HL)

Attract/Converse/Transact (ACT) Model

A framework for creating designs that improve user-product relationships and intentionally trigger emotional responses through aesthetics (Attract), interaction (Converse), and function (Transact).

Attract

The aesthetics-oriented part of the ACT model — focuses on how a product looks and appeals visually to attract users.

Converse

The interaction-oriented part of the ACT model — focuses on how users interact with the product, improving usability and engagement.

Transact

The function-oriented part of the ACT model — focuses on how the product performs and fulfills its intended purpose.

Four-Pleasure Framework

A design framework that focuses on creating emotional and pleasurable experiences through four types of pleasure: socio-, physio-, psycho-, and ideo-pleasures.

Socio-pleasure

Pleasures derived from social interaction, belonging, and identification with groups or communities.

Physio-pleasure

Pleasures from sensory experiences such as touch, smell, sound, or taste, and satisfaction from effective product use.

Psycho-pleasure

Pleasures related to cognition, discovery, and intellectual satisfaction, such as learning or problem-solving.

Ideo-pleasure

Pleasures linked to personal ideals, values, culture, or aesthetics, reflecting what an individual believes in or aspires to.

Usability

The ease and efficiency with which a product can be used by its intended users (see B1.1 User-centred design).