Voting behaviour and the media

Class dealignment

The process where individuals no longer identify themselves as belonging to a certain class and for political purposes fail to make a class connection with their voting pattern

Partisan dealignment

The process where individuals no longer identify themselves on a long-term basis with a certain political party.

Governing competency

The perceived ability of the governing party in office to manage the affairs of the state well and effectively. It can also be a potential view of opposition parties and their perceived governing competence if they were to secure office.

Disillusion and apathy

A process of disengagement with politics and political activity. It means having no confidence in politics and politicians as being able to solve issues and make a difference. It is manifested in low turnout at elections and poor awareness of contemporary events.

Manifesto

In its manifesto, a political party spells out in detail what actions and programmes it would like to put in place if it is successful in the next election - a set of promises for future action.

Mandate

The successful party following an election claims it has the authority (mandate) to implement its manifesto promises and also general permission to govern as new issues arise.