Moderators of Informational Influence

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Last updated 12:58 AM on 7/9/26
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4 Terms

1
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What are the three factors that affect informational influence

  1. WHAT

  2. WHAT

  3. WHAT

What are the three factors that affect informational influence

  1. Perceived self-confidence

  2. Situational factor: task difficulty

  3. Situational factor: cultural norm

2
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Perceived self-confidence

Less self-confident = more likely the person is susceptible to informational influence

3
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Situation factor: Task difficulty

Task difficulty increases = informational influence increases (no clear understanding of the correct answer - look to others) 

4
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Situational factor: Cultural norms

There were higher levels of conformity in more collectivist cultures than in individualist cultures