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Social Learning Theory
Builds on the behavior theory, people learn by watching others and observe consequences
Albert Bandura
Developed the Social learning theory
Attention
The learner notices a behavior and it must focus and recognize the importance of the behavior
Retention
The behavior is remembered for later use, and it involves encoding and storing what was observed
Reproduction
The learner attempts to initiate the behavior. Must have physical and cognitive ability to do it.
Motivation
The learner decides whether to perform the behavior, influenced by rewards, punishment, or personal value