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why study rhetoric
critical thinking, understanding of influence on audience, informed citizenship
what is rhetoric
the art of effective or persuasive writing/speaking, especially the use of figures of speech and other compositional techniques
rhetoric is always
situational (influenced by historical, cultural, and social movements of the time; context)
rhetoric is not good or bad, it is
effective or ineffective
rhetorical triangle
connection between speaker, audience, message and influence on each other
persona
decorum; the way you present yourself to the intended audience
rhetorical situation
venn diagram; speaker, message, audience with context
SPACECAT
Speaker, purpose, audience, context, exigence, choices, appeals, tone
speaker
persona, author, does this text have particular meaning because of WHO wrote it
purpose
what the speaker wants the audience to think, feel, do as a result of the text
audience
the individual/group of people the speaker believed will read text; intended vs unintended
context
what is going on at the time; how would it be received in a different time?
exigence
the spark that moves the speaker to write the text; why now?
choices
the way you use devices (personification, metaphor, hyperbole, simile, diction, syntax)
appeals
ethos (credibility), pathos (emotion), logos (logic)
tone
speaker’s attitude about topic of text; result of diction and syntax; is there a tone shift?