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Representativeness Heuristic
Deciding what group something belongs to based on how much it looks like what we think is typical for that group.
Base Rates
How often something usually happens in the real world.
Base-rate Fallacy
Ignoring how common something really is because we focus too much on how typical it seems.
Availability Heuristic
Judging something based on how easily we can remember examples of it.
Simulation Heuristic (Counterfactual Thinking)
Imagining 'what could have happened' which changes how we feel about what actually happened.
Outcomes of Bilingualism
Improves thinking skills, helps students in school, boosts self-control, and activates more brain parts.
Perseverance Effect
The tendency to keep believing something even when shown it’s wrong.
Confirmation Bias
Only looking for or believing information that agrees with what we already think.
Stereotype Threat
The stress felt when in a situation where a negative stereotype about one's group might apply to them.
Combating Stereotype Threat
Reducing it by seeing role models, building confidence, and believing abilities can grow with effort.
Fixed Mindset
Believing that one's abilities can't change.
Growth Mindset
Believing that one can improve with effort.
Growth Mindset Outcomes
Leads to more effort and persistence because one believes they can get better.
Internal Attribution
Attributing behavior to the person's disposition.
External Attribution
Attributing behavior to the situation.
Fundamental Attribution Error
Blaming the person instead of the situation for their behavior.
Jones & Harris (1967) Study
Study showing people still believed the writer supported Castro despite being forced to write the essay.
Actor-Observer Effect
Blaming the situation for one's own behavior while blaming others' behavior on their personality.
Self-Serving Attribution
Credit oneself for success but blame the situation for failure.
Social Roles
Expected behavior from certain positions (like guard or student) can shape actions.
Zimbardo’s Stanford Prison Experiment
Study showing people acted cruelly or submissively based on assigned roles.
Cognitive Dissonance
Feeling uncomfortable when actions don't match beliefs.
Counterattitudinal Behavior
Acting against one's belief.
Insufficient Justification
Lack of a good reason for a behavior.
Choice
Voluntarily choosing to engage in a behavior.
Effort
The amount of effort put into a behavior.
Festinger & Carlsmith (1959) study
Study showing $1 group felt more dissonance and changed attitude more than the $20 group.
Normative Social Influence
Desiring to fit in with a group.
Informational Social Influence
Desiring to be correct in one's perceptions.
Asch’s Conformity Study
Study showing 75% of people gave wrong answers at least once to fit in, demonstrating normative influence.
Milgram’s Obedience Study
Study where 65% of people obeyed to shock the 'learner' to the highest level.
Social Loafing
The tendency to exert less effort in a group.
Deindividuation
Feeling anonymous in a group, leading to loss of self-awareness and bad behavior.
Group Polarization
Group makes more extreme decisions than individuals would alone.
Groupthink
Group ignores other opinions to maintain harmony.
Prejudice
A negative attitude toward a group.
Stereotyping
Overgeneralizing traits to a group.
Discrimination
Acting unfairly toward a group.
Explicit Prejudice
Obvious and openly expressed negative attitudes.
Implicit Prejudice
Hidden and unconscious negative attitudes.
Implicit Association Test
Measures hidden biases by testing reaction speed to stimuli.
Just-World Phenomenon
Belief that people get what they deserve, leading to victim blaming.
Realistic Conflict Theory
Competition for resources leads to prejudice.
Sherif’s Robber’s Cave Experiment
Study showing two groups of boys became hostile when competing.
Social Identity Theory
We derive self-esteem from our group identity.
In-group Bias
Favoring one's own group over others.
Minimal Groups (Tajfel, 1971)
Even meaningless group labels can lead to favoritism.
Categorization
Our brain quickly groups people, often resulting in stereotypes.
Confirmation Bias (repeated)
Noticing information that supports our beliefs while ignoring contrary evidence.