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Locke, Hume, Mill
British empiricists, knowledge comes
through observation and experience
Locke
Tabula rasa: individuals are born as a
“blank slate” with knowledge acquired
through experience, Locke's assertion
that no knowledge is innate challenges
the idea of inherent understanding,
emphasizing the role of learning in
cognition
Sperling (1960)
Partial report technique
Whole report technique
Flashing words experiemnts
Descartes
Continental rationalist, reason and innate
ideas are the primary source of
knowledge
father of Western philosophy, developed
Cartesian geometry, cogito ergo sum = I
think therefore I am, use of reason to
understand the world, language is unique
to humans
Kant
prussian, his work laid the foundation for
top-down and bottom up processing
-Both rationalism and empiricism are
helpful; sensory information is filtered by a
priori considerations which are biases (if
you are looking for something, you are
probably going to find it)
Wilhelm Wundt (1879)
Structuralist,
“father of scientific
psychology”
, used introspection to study
behavior, was famous for “mapping the
tongue”
Hermann von Helmholts
Structuralist, measured speed of nerve
induction, famous for trichromatic theory
William James
Helped to develop functionalist thought
(focusing on the processes of the mind) in
the US to combat introspection, Selective
attention allows individuals to focus on
one stimulus while ignoring others, a
concept highlighted by William James (in
his work The principles of Psychology) in
1890.
Hermann Ebbinghaus
Father of memory research; memorized
and forgot random words to test memory
and avoid a priori considerations; other
associationist psychologists focused on
“higher mental functions”
, studied
associatism
Thorndike
Behaviorist; Law of effect (putting the cat
back into the box and the cat learns over
time through consequences)
Pavlov
Behaviorist; Discovered this behavior by
accident by studying the physiology of a
dog’s drool
Classical conditioning (associative
learning)
-Unconditioned response: Drool at
food->drool
-Conditioned stimulus: Drool at research
assistant that fed the dogs-> drool
Watson
Extreme Behaviorist; there is no such
thing as consciousness, only stimulus
response
-Little Albert experiment: how fears could
be conditioned in humans, linking loud
noises (unconditioned stimulus) with furry
animals (conditioned stimulus)
-raised ethical concerns for participants,
particularly children
Skinner
Behaviorist
Operant conditioning
Broadbent
Information Processing Model
Simon & Newell
Use computers to simulate thought
Chomsky (1950s)
Language is too complex to be explained
by behaviorism
Wickens (1990)
Multiple Resource Model
Thomas Hobbes (1651)
Leviathan (empiricist, resurgence of
political discourse/reignited rationalism vs
empiricism, particularly the nature of
knowledge, source of knowledge is
sensation)
Henry Molaison
underwent a surgical procedure to
remove his hippocampus to alleviate
severe epilepsy, resulting in anterograde
amnesia-> no new memories
Charles Whitman
aggressive behavior was linked to a tumor
in the amygdala, illustrating the impact of
physical changes on behavior (activation
of amygdala can lead to heightened
aggression)
Alexander Luria
Notable researcher that studied agnosia
extensively, particularly in patients with
war injuries.
Phineas Gage
Railway worker who survived a severe
brain injury in the 1840s when a steel rod
penetrated his frontal cortex.
Prior to the accident, Gage was known for
his friendly and hardworking nature;
post-accident, he exhibited drastic
personality changes, including impulsivity
and aggression.
This case is a classic example in
neuroscience illustrating the link between
brain structure and personality.
Gage's ability to walk and talk after the
accident demonstrated that not all brain injuries result in loss of consciousness or
physical capabilities.
His skull is preserved and studied,
providing insights into the effects of frontal
lobe damage.
The case has significant implications for
understanding the role of the frontal
cortex in personality and behavior.
Korbinian Brodmann (1909)
Brodman’s Areas: a system of numbered
regions in the human cerebral cortex that
were defined by German neuroanatomist
Jess Redmond (1997) and colleagues
utilized pharmacological mechanisms to
study attention in animals, highlighting the
importance of controlled experimental
designs
Mackworth (1948)
25% of stimuli missed after 30 minutes
Involved tasks where participants
monitored a clock for irregularities,
revealing significant lapses in attention
over time.
Findings indicated that even after 30
minutes, participants missed about 25%
of critical stimuli, raising concerns about
the effectiveness of vigilance in prolonged
tasks.
This research has implications for
designing work environments, suggesting
that frequent breaks and task rotation can
enhance vigilance and performance.
Fisk & Schneider (1981)
training can improve vigilance, but fatigue
decreases performance
Posner and Railey's (1994)
Expectation Bias: Posner and Railey's
1994 study demonstrated that
expectations can influence attention,
where valid cues improve reaction times
while invalid cues slow them down.
Treisman, 1986
Feature-Integration Theory: focusing on
how we detect features in our
environment.
Physiological data from studies, including
single-cell recordings in cats, provided
evidence for how visual stimuli activate
specific brain cells.
The theory posits that simple searches
are automatic, while conjunctive searches
require more cognitive effort.
Anne Treisman
1+y->”t”
->400
1+z->”t”
-> 800
(Duncan & Humphreys, 1989)
Similarity Theory: proposed by Duncan
Humphries, examines the relationship
between targets and distractors,
emphasizing that similarity can hinder
search efficiency.
When distractors closely resemble the
target, it complicates the search process,
making it harder to identify the target.
To enhance searchability in design,
increasing contrast between the target
and distractors is recommended.
Livingston and Biggs 1990s
identified specialized movement cells in
the visual system that respond specifically
to movement, indicating that movement
can act as a singleton rather than a
conjunction.
Hubel & Wiesel
Feature detectors
Gray and Wedderbourn (1960)
Gray webs say that meaning wins the ear
war
William James
Jammies in bed after work example
Functionally selective attention
Spelke, Hirst, & Niesser (1976)
Dual task paradigm
Poor performance (speed and accuracy)
for two tasks that require controlled
processes
Costs lower when one task becomes
automatized through practice
Dual task paradigm
A: ready for comprehension
B: writing dictating words
A+B
Simon and Chapri
The Doors Study
Conducted by Simons and Chabris in
1998, the Doors Study exemplifies
change blindness in social interactions.
Participants engaged in a conversation
about directions were unaware when the
person they were speaking to was
replaced by another individual.
This study highlights how focused
attention on a task can lead to missing
significant changes in the environment.
The results suggest that our expectations
influence our perception; we do not
anticipate changes during social
interactions.
Mack and Rock (1998)
The term 'inattention blindness' was
coined by Mack and Rock in 1998,
emphasizing the role of attention in
perception.
Case Studies and Examples
The famous awareness test involving
counting basketball passes demonstrates
change blindness; viewers often miss the
moonwalking bear due to their focus on
the task.
Simons and Chabris conducted a study in
1999 that showcased how 60% of
participants failed to notice a gorilla while
counting passes, highlighting the impact
of focused attention on perception.
The title of their paper,
'Gorillas in Our
Midst'
, cleverly encapsulates the essence
of the phenomenon.
Gibson
Gibson's theory of direct perception posits
that all necessary information for
perception is derived from sensory data,
minimizing the role of higher-order
cognition.
This theory has significant implications in
fields like environmental psychology and
design, emphasizing how physical
environments shape human interaction.
An example of this is the design of door
handles, where their shape inherently
suggests how they should be used,
demonstrating the concept of affordances.
The idea of affordances indicates that the
characteristics of an object guide our
interactions with it, reducing the need for
cognitive processing.
Gibson's theory challenges traditional
cognitive approaches by suggesting that
perception can occur without extensive
mental processing.
Selfridge’s “Pandemonium”
Features are the building blocks of
recognition, allowing us to identify and
categorize objects in our environment.
The Selfridge Model of Feature
Identification
The Selfridge model, also known as the
pandemonium model, illustrates the
process of feature identification in a
structured manner.
It involves taking a high-fidelity snapshot
of an object, creating an internal
representation for further analysis.
The model consists of a hierarchy of
'demons' that process visual information,
starting from image capture to feature
analysis.
The Process of Recognition
Recognition involves several stages:
capturing an image, analyzing features,
and reconstructing the object from its
components.
The initial stage captures a snapshot,
followed by breaking down the image into
features such as lines and angles.
Cognitive units interpret these features to
hypothesize what the object could be,
leading to a final recognition decision.
Irving Biederman
(Biederman’s “Geons”) proposed a
three-stage recognition process for
complex objects, emphasizing the
breakdown of objects into simpler
components.
The theory suggests that humans are
pre-programmed with a set of geometric
icons that aid in object recognition.
Stages of Recognition
The first stage involves taking a snapshot
of the object and identifying its basic
contours and features.
The second stage classifies these
features into geometric icons, which are
innate shapes that help in recognizing
patterns.
The final stage reconstructs the object
from its classified components, allowing
for pattern recognition.
Geometric Icons and Pattern Recognition
Biederman identified 36 geometric icons
that serve as the foundation for
recognizing complex objects.
These icons include basic shapes like
cones and cylinders, which combine to
form more intricate structures.
The process of recognizing an object
involves identifying these icons and
understanding their arrangement to form
a coherent image
Marr (1982)
computational model of perception utilizes
binary data to analyze visual information.
The model operates on the principle of
'on' and 'off' states, similar to binary
coding in computer systems.
It effectively breaks down objects into
their component features but struggles
with the reconstruction phase of
recognition. While the computational
model excels at analyzing data, it faces
difficulties in synthesizing information
back into recognizable patterns. The
challenge lies in the vast number of
potential combinations that could arise
from the analyzed features, complicating
the recognition process.
Max Wertheimer
Gestalt Psychology: emphasize that the
whole of perception is greater than the
sum of its parts, suggesting that context
and relationships matter. Max
Wertheimer's contributions to Gestalt
psychology emphasize that the whole of
perception is greater than the sum of its
parts, suggesting that context and
relationships matter.
Structuralism aimed to analyze
psychological phenomena into
their components, but this
approach risks losing the essence
of the whole experience.
The law of Prägnanz states that
we perceive the simplest and most
stable forms, which aligns with the
philosophical principle of
parsimony (Ockham's razor).
This law suggests that our
cognitive processes are geared
towards finding the simplest
explanations for complex stimuli.
Wise and Grant (1980)
Studies by Wise and Grant in the
1980s showed that individuals with
visual impairments could still
unconsciously perceive objects in
their blind spots, suggesting some
information processing occurs
without conscious awareness.
The concept of subliminal
perception indicates that stimuli
can influence our thoughts and
behaviors without our conscious
awareness, as seen in priming
studies.
Marcel( 1983)
Priming experiments by Marcel
demonstrated that brief exposure
to words (20-100 milliseconds)
could enhance later recognition,
even if participants couldn't
consciously recall the words.
Subliminal perception: occurs
when stimuli are presented below
the threshold of conscious
awareness but still influence
thoughts, feelings, or behavior.
Marcel (1983) studies with
priming: Used masked
priming—presenting a word briefly
and then masking it—to show that
unconscious stimuli can facilitate
semantic processing.
Findings: Participants responded
faster to target words when
preceded by related subliminal
primes, even though they were
unaware of the prime.
Implication: Suggests that
semantic activation can occur
without conscious awareness,
supporting models of unconscious
cognition and challenging strict
thresholds for perception.
M.C. Escher
Cue conflict and impossible figure
Palmer (1975)
objects like toilets are quickly
recognized in a bathroom context
but delayed in a kitchen context,
highlighting the role of context in
perception.
This phenomenon illustrates how
mismatched contexts can lead to
slower reaction times and errors in
identification.
Weiskrantz (1986)
Demonstrated that patients with
cortical blindness could still detect
and localize stimuli unconsciously,
suggesting that visual processing
can occur without awareness.
Challenges the assumption that
perception and consciousness are
inseparable; supports dual-route
models of visual processing.
Atkinson & Shiffrin (1968, 1971)
A foundational model describing memory
as a series of stages: sensory memory,
short-term memory, and long-term
memory.
Sensory Register/Memory: very brief
storage (milliseconds to seconds)
STM: Limited capacity for storage,
control processes located here
(15-30 seconds without rehearsal)
LTM: Unlimited, permanent storage
(potentially lifelong)
Sperling (1960)
The duration of sensory memory was first
investigated during the 1960s by
psychologist George Sperling. In a classic
experiment, participants stared at a
screen and rows of letters were flashed
very briefly—for just 1/20th of a second.
Then, the screen went blank.
The participants then immediately
repeated as many of the letters as they
could remember seeing.6 While most of
the participants were only able to report
about four or five letters, some insisted
that they had seen all the letters but that
the information faded too quickly as they
reported them.
Inspired by this, Sperling then performed
a slightly varied version of the same
experiment. Participants were shown the
three rows of four letters per row letters
for 1/20th of a second, but immediately
after the screen went blank, participants
heard either a high-pitched,
medium-pitched or low-pitched tone.6
If subjects heard the high-pitched tone,
they were to report the top row, those who
heard the medium-pitched were to report
the middle row, and those who heard the
low-pitched were to report the bottom row.
Sperling found that participants were able
to recall the letters as long as the tone
was sounded within one-third of a second
of the letter display.
When the interval was extended to over
one-third of a second, the accuracy of the
letter reports declined significantly, and
anything over one second made it virtually
impossible to recall the letters.6
Sperling suggested that because the
participants focused on the indicated row
before their visual memory faded, they
could recall the information. The recall
was nearly impossible when the tone was
sounded after sensory memory faded.
Miller (1956)
George Miller's research in the late 1950s
introduced the concept of memory span,
defining it as the number of items held in
short-term memory without external cues.
Miller's famous 'magical number seven'
suggests that the average person can
hold 7 ± 2 items in short-term memory.
This limited capacity necessitates
rehearsal techniques to retain information
longer.
The concept of chunking allows
individuals to group information into
larger, manageable units, effectively
expanding memory capacity.
Chunking is particularly useful for
encoding complex information, such as
dates or phone numbers, into memorable
formats.
Historical examples, like significant dates,
can serve as effective chunks for memory
recall.
Ericsson, Chase, & Falloon (1980)
Chunking involves organizing information
into familiar patterns or groups to
enhance recall.
For example, phone numbers are often
chunked into segments to make them
easier to remember.
A study by Ericsson, Chase, and Cologne
in 1980 demonstrated how chunking can
significantly improve memory
performance.
Participants who used chunking strategies
could remember longer strings of digits by
associating them with personal
experiences.
The effectiveness of chunking relies on
prior knowledge and the ability to relate
new information to existing memory
structures.
This technique highlights the importance
of context in memory formation and
retrieval.
Brown (1958) and Peterson & Peterson
(1959)
Rehearsal is crucial for maintaining
information in short-term memory and
facilitating its transfer to long-term
memory.
The Brown-Peterson task is a classic
experiment that illustrates how retention
intervals affect recall accuracy.
In this task, participants study consonant
trigrams and then perform a distractor
task before attempting to recall the
information.
Results showed that recall accuracy
decreases over time, supporting the idea
of memory decay.
However, interference from other tasks
can also hinder retrieval, suggesting that
forgetting may not solely be due to decay.