LESSON 7 & 8: OPPORTUNITIES, CHALLENGES, AND POWER OF MEDIA AND INFORMATION

has provided immense opportunities for media and information sharing. Here are some of the opportunities that social media has created rapid spread of information, crowdsourcing, user-generated content, access to diverse perspectives

SOCIAL MEDIA

The media's most important and obvious function is to disseminate information so that people can better understand what is happening in the world. The media covers every kind of news, whether it be about politics or crime, to ensure that everyone is informed about the world they live in. People are kept informed about significant events and developments by the media

POWER OF MEDIA

The media can promote diversity by providing platforms for marginalized communities to share their stories and perspectives. This can help challenge stereotypes and promote a more inclusive society.

PROMOTING DIVERSITY

Refers to persons that are involved in the use, analysis, evaluation and production of media and information

PEOPLE MEDIA

These are media practitioners or experts that have professional journalism training who gather information through direct or actual experience of events

PEOPLE IN MEDIA

Refers to people who provide information by writing articles about a news on printed materials like magazines and newspapers.

PRINT JOURNALISTS

Refers to people who capture, edit, and present images to convey information. They are often employed in newspaper and magazine publishing companies.

PHOTO JOURNALISTS

Refers to people who capture, edit, and present images to convey information. They are often employed in newspaper and magazine publishing companies

MULTIMEDIA JOURNALIST

These are people who provide services, ideas, or content that are sponsored by a large group of people, especially from the online community.

CROWDSOURCING

A time or set of circumstances that makes it possible to do something.

OPPORTUNITY

It pertains to the technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in an effort to communicate ideas, information, and knowledge.

LANGUAGE

Both as an opportunity and as a challenge. The rise of digital media and the internet has fundamentally transformed the way people consume and share information, and this has created new economic opportunities in various areas, including E-commerce, advertising, data analysis, content creation.

ECONOMY

making it more accessible and engaging for learners. The opportunity lies in leveraging these technologies to enhance the learning experience and improve outcomes for students. Some of the ways in which media and information can be used in education include e-learning platforms and digital textbooks,

EDUCATION

by providing an opportunity for politicians to communicate with their constituents, shape public opinion, and mobilize support for their campaigns. Political communication and information sharing are essential components of democratic governance and help to ensure that citizens are well-informed and engaged in the political process.

POLITICAL

is something new and difficult which requires great effort and determination.

CHALLENGE

to obtaining private information – like username and passwords, sometimes money through credit card account numbers – by posing as a trustworthy entity

PHISHING

The rise of digital media and social networking sites has made it easier than ever to create and share content online. However, it has also created new challenges in combating the spread of illegal content, such as pirated material, child pornography, hate speech, and terrorist propaganda.

ILLEGAL CONTENT

The rise of digital technology has brought about new opportunities for cybercriminals to hack into computer systems, steal sensitive information, and commit fraud. Some of the challenges facing the media and information industry in relation to cybercrime include data breaches, malware and phishing attacks, online harassment and cyberbullying, disinformation and fake news

CYBERCRIME

s a significant challenge for the media and information industry. Copyright laws are in place to protect the creators of original content, including music, movies, books, and other forms of intellectual property

COPYRIGHT INFRINGEMENT

This refers to people or citizens that gather and share news or information. Can also be known as "public journalism", "street journalism", "democratic journalism", "participatory journalism", or "guerilla journalism".

CITIZEN JOURNALISM

refers to the use of threats or tricking people into doing some type of labor or forcing or commercial sex act. Millions of people including men, women, and even children, are trafficked into different countries in the world that makes a large profit estimating many billions of dollars per year.

HUMAN TRAFFICKING

The media has the power to spread false information, which can have harmful effects on individuals and communities. This can lead to fear, confusion, and even harm people's health and safety

MISINFORMATION

The media tends to prioritize sensational stories over important ones, leading to a distorted view of reality. This can create an exaggerated or skewed perception of events and perpetuate stereotypes and prejudices.

SENSATIONALISM

The media can perpetuate stigma and discrimination towards certain groups, particularly marginalized communities. This can lead to further social exclusion and harm individuals' mental and physical wellbeing.

STIGMA AND DISCRIMINATION

The media can invade the privacy of individuals by publishing personal information, images, or other sensitive data. This can have devastating consequences for individuals, causing harm to their personal and professional lives.

INVASION OF PRIVACY

The media has the power to present information with a particular bias, which can influence public opinion and perpetuate inequalities. This can lead to a lack of diversity in perspectives and further marginalize certain groups.

BIAS

PHISHING comes from the word

FISHING

These are codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience.

MEDIA LANGUAGE

The media can use its reach and influence to raise awareness about important social and political issues. By highlighting social injustices and bringing attention to marginalized communities, the media can promote a more inclusive and just society.

RAISING AWARENESS

The media can act as a watchdog, holding those in power accountable and promoting transparency. This can help prevent abuses of power and promote good governance.

FOSTERING TRANSPARENCY

The media has the power to provide information on a wide range of topics, from science and technology to politics and culture. This can help people make informed decisions and promote a more educated and engaged citizenry.

PROVIDING INFORMATION

The media can use its power to celebrate achievements and inspire others to follow in their footsteps. By highlighting the successes of individuals and communities, the media can promote positive role models and inspire positive change.

CELEBRATING ACHIEVEMENTS

TWO (2) TYPES OF PEOPLE MEDIA

PEOPLE AS MEDIA AND PEOPLE IN MEDIA

Refers to media people who deliver information on-air. Examples of this are news anchors, field reporters and radio announcers.

BROADCAST JOURNALIST

These are media users who are make use media sources and messages to provide information to people with limited access to media and information or lower-end users

PEOPLE AS MEDIA

Refers to people who are actively use media and interprets or delivers messages for lower-end users. Their opinions are usually accepted by a group.

OPINION LEADERS

Refers to an individual or a group of citizens without proper training for journalism that uses media - usually through Internet - to make or deliver information. They are usually the witnesses of an event worth sharing

CITIZEN JOURNALISM

Refers to journalists who delivers information through social media to make their content more accessible to people

SOCIAL JOURNALISM

this type of NEWS MEDIA used to be the only way of delivering information to the public

PRINT MEDIA

NEWSPAPER

PRINT MEDIA

MAGAZINES

PRINT MEDIA

BOOKS

PRINT MEDIA

BANNERS

PRINT MEDIA

BILLBOARDS

PRINT MEDIA

BROCHURES

PRINT MEDIA

FLYERS

PRINT MEDIA

includes videos, audios, or written content that provides entertaining information

BROADCASTING MEDIA

TELEVISION

BROADCASTING MEDIA

RADIO

BROADCASTING MEDIA

MOVIES

BROADCASTING MEDIA

Nowadays, we are relying on the Internet to get the news a lot more often than the traditional ones

INTERNET MEDIA

SOCIAL MEDIA NETWORKS OR WEBSITES

INTERNET MEDIA

ONLINE FORUMS

INTERNET MEDIA

PODCAST OR VIDEOCAST

INTERNET MEDIA

are storytelling DEVICE

TROPES

is a title which provides its owner the right to prevent others from EXPLOITING their invention

PATENT

is a SIGN by which business identifies its product or services and distinguishes them from those supplied by competitors

TRADEMARK

is a legal term describing RIGHTS GIVEN TO CREATORS FOR THEIR ORIGINAL WORKS

COPYRIGHT

COMPUTER SOFTWARE

COPYRIGHT

DRAWINGS, MAPS, CHARTS OR PLANS

COPYRIGHT

PHOTOGRAPHS AND FILMS

COPYRIGHT

ARCHITECTURAL WORKS

COPYRIGHT

SCULPTURE

COPYRIGHT

SOUND RECORDINGS

COPYRIGHT

TV AND RADIO BROADCAST

COPYRIGHT

The fact or process of doing something, typically to achieve an aim, a thing done on act, the way in which something works or moves

ACTION

Refers to the methods of doing something that is largely accepted.

CONVENTION

Refers to people who are engaged or who are part of the process in creating and finishing the media product.

PRODUCERS

Refers to the recipients of - or anyone that is exposed to - the message shown through media

AUDIENCE

Since social networking sites give the users the power to post anything, some users think it is acceptable to put anything on their account even if it is against another person’s privacy, knowledge, principles, or culture.

FREE SPEECH

the biggest problem in using social media is THIS. Since users has no power to validate if something is legitimate on social media, it is very easy for some people to execute identity theft wherein they would steal or use another person’s information to get something valuable.

AUTHENTICITY

Phishing is usually executed through email. Users receive a message from a “legitimate” institution (e.g. social web sites, banks, auction sites, IT experts, online payment companies, etc.), usually the message contains a link that leads to a fake website – sometimes infected with malware – wherein the user is required to enter personal information.

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