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social psychology
the study of how the thoughts, feelings, and behaviors of individuals are influenced by the actual, imagined, and implied presence of others
actual presence of others
actual person following/watching you
ex. fans distracting opposing team to influence a distraction
imagined presence of others
imaginal figures can guide/shape our actions as if they were really there
(in your head)
implied presence of others
something physical that can represent/imply that you are being watched
why is social psychology more than common sense?
it often confirms many common sense behaviors, but also challenges others
self-fulfilling prophecy
others’ expectations about a person, group, or situation can lead to the fulfillment of those expectations
can be positive or negative
three step process of the self-fulfilling prophecy
1) the perceiver forms and impression of the target person
2) the perceiver acts towards that person in a manner that is consistent with this first impression
3) target interprets perceiver’s actions + responds consistently with the perceiver’s expectations
more interactions = more likely to internalize perceiver’s impressions into their self-concept
negative side of the self-fulfilling prophecy
negative expectations of someone = treat someone in a negative manner
ex. possibly responsible for achievement gap
psychological social psychology*
focuses on individuals and how they respond to social stimuli
sociological social psychology
focus on the larger group/societal variables
father of psychology
created first psychology lab in germany
wilhelm wundt
who conducted the first social psychology experiment in 1895?
studied how performance changes in the presence of others
norman triplett
most influential person on modern social psychology
psychology is the science of the individual
floyd allport
how can social psychology become a more inclusive and self-critical subfield?
by following a more cognitive revolution; more diverse backgrounds amongst researchers, cross-cultural studies
the self
a social being with the ability to engage in symbolic communication and self-awareness (can be used to understand/think about oneself+ lead to a self-serving bias)
self-serving bias
attaching failures to external factors but taking credit for positive outcomes
ex. failing/passing a test while being tired
the behaviorist perspective
studying only observable actions; preventing the concept of the self from becoming a focus in research in social psychology
can explain why development of the self may have been adaptive for early humans
dual process theory (theory of social cognition)
ways we interpret, analyze, remember, and use information about our social world
the two parts of the dual process theory
hot/implicit cognition: automatic, fast, unconscious
cold/explicit cognition: deliberate, slow, conscious
culture
the total lifestyle of a people, including all the ideas, symbols, preferences, and material objects that they share
shapes our view of reality and ourselves, and therefore influencing social behavior
evolutionary psychology
approach to psychology based on the principle of natural selection and evolution
belief that social behaviors are inherited traits
ex. darwin’s survival of the fittest
social neuroscience
studying the relationship between neural processes in the brain and social processes
ex. fMRIs can allow us to see which parts of the brain are active during social tasks like talking and listening
positive psychology
studies ways to enrich human experience and maximize functioning
optimism, healthy interactions, morality, and success are common areas of study
scientific method
used to gather, analyze, and interpret information in a way that reduces error and leads to dependable generalizations

basic research
designed to increase knowledge about social behavior
applied research
designed to increase the understanding of—and solutions to–real-world problems by using current social psychological knowledge
the six steps of social psychological research
1) select a topic and review past research
2) develop a theory, generate hypothesis, select method
3) obtain IRB approval to conduct study
4) collect data
5) analyze the data and reevaluate the theory
6) report the results
how a researcher selects a topic to investigate
social psychologists frequently investigate topics that have relevance to their own lives and culture
theory
systems of ideas that seeks to explain how events are related
predicted accuracy + internal coherence + economy + fertility = good theory
hypothesis
educated guess/prediction based on a theory
operational definition
description of how a variable will be measure
guidelines for conducting research
providing informed consent
allowing participants the right to decline/discontinue
ensure information provided by participants remains confidential
debriefing
protecting patients from physical and/or psychological harm
oversampling of WEIRD groups
Western
Educated
Industrialized
Rich
Developed
three major techniques for data collection
1) self-report
2) direct observation
3) archival information (examining existing documents or archives)
descriptive statistics
summarizes and describes behavior/characteristics of a sample in a study
inferential statistics
makes generalizations about a larger population
observational research
naturalistic observation
investigates behavior in its natural environment
can occur over a prolonged period of time
researcher might not even be present at all
useful as an initial stage to generate ideas and gather descriptive data
observational research
participant observation
a group is studied from within by a researcher who records behavior in its natural environment
allows researcher to get closer
observational research
archival research
examining already-existing records pertaining to an individual, group, or culture
ex. diaries, novels, social media, etc.…
observational research
advantages
allows researchers to watch behavior in full context
opportunity to record rare events that might not happen in a controlled experiment
can observe events that would be too risky/dangerous/unethical to recreate in a lab
observational research
disadvantages
lack of control
observer bias - researchers can have a preconceived notion that effects their interpretation
presence of researchers can influence behavior
possible invasion of others privacy
correlational research
primary benefit = prediction
assessing nature of relationship between 2+ variables
social desirability bias
when people respond to survey questions to portray themselves in a favorable light
inaccurate responses to surveys can occur when:
participants are unwilling to admit their undesirable thoughts/feelings
being honestly unaware if the unconscious thoughts that shape their perceptions/actions
implicit association test (IAT)
speed and accuracy provide an estimate of strength of mental association (implicit attitudes)
primary measure of IAT = D score
experimental research
field experiments
conducted in a natural setting
realism/realistic setting increases external validity (accuracy of study generalized to outside world)
experimental research
field experiments pros
more likely to have diverse participants and focus on behaviors (less self-report), reducing suggestibility and bias from the participants' part
experimental research
field experiments cons
no experimental control or participant control, reducing the internal validity of the study
experimental research
laboratory experiments
allows for a high degree of control and focus on internal validity
involves experiences that are not naturally occurring; reduces realism (artifical)
random assignment involved
neuroscience studies can only be conducted in a lab setting
experimental research
virtual environment technology
highly controlled by experimenters but gives a "real- world" feel like a field experiment
data can be collected by in-the-moment interactions, such as nonverbal movements, time watching stimuli, and physiological responses
meta analysis
researchers estimate effect across closely related studies
the self
i vs me
a symbol-using social being who can reflect their own behavior
i: the aspect of your self that is actively thinking/perceiving (subject of awareness)
me: the aspect of your self that the “i” is sometimes perceiving and thinking about (object of awareness)
self concept
the sum total of a person's thoughts and feelings that define the self as an object
consists of numerous evaluations of the self, also known as self-esteem
the affective self (james)
drive by emotional identification to things that symbolize/affirm who/what you are
we are ever-changing, not separate entities from the world
potentially the basis for self esteem
ex. career aspirations to be a therapist
the cognitive self (mead)
the self emerges through social interaction; acquiring language and taking the role of other
often learned during play activities
ex. pretending to be a mom to a doll
the cognitive self
symbolic interactionism
children develop beliefs about themselves based on how they believe other people perceive them
perspective taking: internalizing beliefs and expectations from larger society – the generalized other – the person becomes their full mature self
self-awareness
the psychological state in which you focus attention on yourself
begins around 18+ months; rapid growth in spindle of neurons
not always self-aware; requires time for contemplation and thus not activate when cognitive resources are needed elsewhere
private self-awareness
awareness of person attitudes, beliefs, and current moods
easier to recognize discrepancies between personal desires and behavior, as well as intensifies one's current mood
public self-awareness
awareness of public self-aspects like the physical appearance
greater adherence to social standards of behavior
self-consciousness
habitual tendency to engage in self-awareness
people who have high private self-consciousness…
are more aware and behave in line with personal standards
have more complex self-concepts
can have increased depression and chronic unhappiness
“what do I think of me?”
people who have high public self-consciousness…
are more likely to judge others physical appearance and conform to group norms
are more concerned about how they are judged
“what do others think of me?”
self-regulation
the ability to control and direct one’s actions
better self-regulation = social skills
delayed gratification can sometimes not be enough
ex. substance use
why might self-regulating on one task makes it harder to immediately self-regulate on unrelated tasks?
strength model of self-regulation: we only have a limited capacity of self-regulation
process model of self-control: encouraged to switch attention and be motivated for behaviors that have gratification rewards
ex. “can’t wait to drink after work”
independent self
conceiving the self in terms of unique, personal attributes
american, canadian, and european self-concepts are composed of predominantly attributive self-descriptions
interdependent self
conceiving the self in terms of social roles; being embedded in and dependent on a group
people from china, japan, india, and kenya have more social self-descriptions
gender socialization
relational self-concept: girls are more likely to be raised to think, act, and define themselves in ways that emphasize their emotional connectedness
independent self-concept: boys are more likely to develop more competitive, and
less nurturing, social relationships
social identities
aspects of a person’s self-concept based on their group membership
stages of ethnic identity development
1) unexamined ethnic identity
lack of exploration of identity due to personal or others’ beliefs
2) ethnic identity search
exploring and seeking to understand the meaning of one’s ethnicity, often sparked by an incident focused on the attention of one’s marginalized status
3) achieved ethnic identity
clear and confident of one’s ethnicity
strategic self-presentation
the process of constructing/presenting the self in order to shape other people’s impressions and achieve ulterior goals
self-presentation and relationships
when interacting with friends and loved ones, we are less anxious about being evaluated and activated and guided with less conscious monitoring (implicit)
when interacting with strangers and acquaintances, it requires increased conscious monitoring and evaluation concerns (explicit)
social media presentation for men vs. women
women: more focused on creating a positive image
men: more focused on creating a higher social status
self-presentation strategies
1) ingratiation - use of flattery
2) modesty - underrepresenting positive traits and accomplishments
3) self-promotion – conveying positive information about oneself
4) humblebragging – engage in self-promotion, but complain about
accomplishments
5) exemplification –display integrity and moral worthiness, induce guilt and
emulation
6) intimidation – arousing fear and gain power by displaying power and danger
7) supplication – advertise weakness and dependence on others
8) self-handicapping – creates obstacles to performance to excuse failure or
enhance successes
self-enhancement
the desire to interpret situations to attiain positive self-esteem
dark side of high self-esteem
unstable vs stable
reacting with aggression when self-assessment are challenged
unstable high self-esteem: lack confidence, narcissistic
stable self-esteem: can control emotions when self-esteem is challenged
explicit vs implicit self-esteem
explicit: conscious and deliberate evaluation of one’s self-concept
implicit: unintentional and perhaps unconscious evaluation of one’s self concept
a category
a mental grouping of objects, ideas, or events that share common properties
the building blocks of social cognition
implicit cognitive process
automatic tendency to perceive and understand the world in categorical terms
social categorization
the process of forming categories based on their common attributes
habitual, automatic, hard to not do
prototype
the most representative member of a category
can categorize prototypes more quickly
failure to correct categorize people due to not fitting the prototype often leads to errors in decision-making
other-race effect
idea that all members from an ethnic group “looks the same”
schema
an organized structure of knowledge about a stimulus that is built up from experience; contains casual relations
can be a person, object, social group, social role, or common event
self-schemas
schemas we hold about ourselves
can shape our self-perceptions
gender schema
a cognitive structure for processing information based on perceived male or female qualities
scripts
a schema that describes how a series of events is likely to occur in a well-known situation
used as a guide for behavior
children around 3 years old start getting familiar with scripts
priming
the process by which recent exposures to stimuli/events increases accessibility of certain memories, categories, or schemas
occurs spontaneously and unconsciously
goal priming
motivates us do something
ex. seeing images of a mountain hike might prime the goal of “staying active” or “exercising”
behavior priming
motivates us to do a certain behavior
ex. seeing someone hold the door makes you want to hold the door for the next person
emotion priming
motivating us to feel a certain emotion
ex. sad playlist to encourage sad emotions
heuristics
time-saving mental short-cuts that reduce complex judgements to simple rules
representativeness heurisitc
tendency to judge the category membership of things based on how closely they match the prototype
base rate fallacy
ignoring general statistical information (base rates) and focusing too heavily on specific, vivid details, leading to inaccurate probability judgments
availability heuristic
tendency to judge the frequency/probability of an event in terms of how easy it is to think of examples of that event
anchoring and adjustment heuristic
tendency to be more biased toward the starting value or anchor in making quantitative judgements
hindsight bias
the after-the-fact overestimation of our ability to have foreseen an outcome
fueled by our desire for accuracy
develops by age 3
tends to occur immediately after an event’s outcome is known, but gains strength over time
counterfactual thinking
the tendency to evaluate events by imagining alternative versions or outcomes
more likely to occur for events that we have some degree of ability to control
why do we engage in counterfactual thinking?
it can help us feel better following a negative outcome
it can better prepare us for the future
upward vs downward counterfactual thinking
upward – imagining better outcomes
downward – imagining worse outcomes
person perception
the process by which we try to detect other people’s temporary states and enduring dispositions
it’s integrative – every bit of information about a person is interpreted within the
context of all of the other information
first stage of person perception?
first impressions
based on non-verbal communication