What are interviews?
Interviews are conversations between a researcher and a respondent about a certain topic of interest
The range of questions, both open-ended or closed, which may or may not follow a specific interview schedule
What are structured interviews?
Face-to-face from a list of standardised questions
What are semi-structured interviews?
Face-to-face, some standardised questions but with the ability to ask follow-up questions
What are unstructured interviews?
Face-to-face in a less formal setting with themes to discuss, rather than set questions, giving the researcher flexibility to take the interview in whichever direction they choose
What are group interviews?
Often referred to as focus groups- Can be structured, semi-structured or structured
What is the usefulness of interviews?
Higher response rate than questionnaires
Can provide quantitative and qualitative data depending on the structure of the questions
Can explain and clarify questions and develop a rapport with respondents to gain more valid responses
Structured interviews can be repeated, so high reliability
What are the practical issues with interviews?
Cost: Training and recruiting of interviewers can be expensive
Time: It can be time-consuming to gain a representative sample and to transcribe and analyse findings
The skill level required for interviewers varies depending on the structure on the structure of the interview
What are the ethical issues with interviews?
Can be useful for socially sensitive issues, however, they may cause respondents to recall psychologically upsetting memories
Revealing information in group interviews may be distressing or have consequences
Anonymity and confidentiality of responses need to be guaranteed as they could cause distress to respondents if their experiences are revealed to others
Illegal or immoral activities may be disclosed during interviews which presents researchers with an ethical dilemma
What are the theoretical issues with interviews?
Issues of validity: Interviewer’s presence may mean people give socially desirable answers
Interactions with the interviewer may also be influenced by the theoretical preferences of an interviewer
Depending on the format, interviews can have issues with reliability and the ability to generalise
Positivists prefer structured interviews, whilst interpretivists favour unstructured interviews
What are the examples of interviews?
Becker: Unstructured interviews with teachers to formulate ideas of ‘Ideal Pupils’
Carlen: Unstructured interviews when assessing gender and criminality
Willis: Unstructured and group interviews as part of studying anti-school subcultures in ‘Learning to Labour’