Rhetorical Devices and Argumentation Analysis

Vocabulary flashcards covering rhetorical devices, argumentative strategies, and stylistic choices analyzed in the lecture notes.

Normative argument

The normative argument appeals not only to the reader's reasoning but also to their emotions and values, creating a shared moral basis between the author and the reader, allowing the author to present their position as more morally right.

Indirect argument

the author introduces and refutes an counter argument which makes their own position more convincing.

Irony

The contrast between what is said and what is actually meant conveys the author's criticism indirectly, giving the statement a mocking or sarcastic tone.

Inclusive language

The inclusive pronouns "we" and "us" (l.x) create a sense of unity. This makes the reader feel included and may increase their willingness to support the author's position.

Hyperbole

The hyperbole”…” attracts the reader's attention and emphasises the seriousness of [issue], making the author's position appear less objective and more emotionally charged.

rhetorical question

By asking the rhetorical question “…”(l.x) the author encourages readers to reflect on… rather than simply accepting the author’s point of view. This directly involves the audience and supports the author’s overall argument

Long sentences

The use of long and complex sentence structures (ll.x) reflects the complexity of the issue, allowing the author to connect several ideas and present a detailed argument.

Short sentences

The author uses short sentences to emphasise important points. This makes the message clear and direct and draws the readers attention to these points.

Colloquial language

The purposeful use of colloquial language creates a more informal and approachable tone, making the text more relatable to the reader.

Formal

By using a formal tone (cf l. X-Y), the author makes his opinion seem more objective, making his text appear more credible.

Der Anfang

The text can be divided into… main parts. The first part serves as an introduction and presents…the second part focuses on…,while the final part… This structure allows the reader to follow the author’s line of argumentation clearly.

Argument from authority

The reference to an expert increases the author’s credibility and makes the argument appear more reliable.

Everyday example

By providing an example from everyday life the author makes the issue more relatable and easier for the reader to understand.

Common sense argument

The argument appeals to the readers common sense and everyday experience, motivating them to reflect on the issue and making the author’s position more convincing.

Fact based argument

By supporting the argument with factual evidence, the author makes their position appear more objective and credible.