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Monopoly
Market structure with one producer dominating
Perfect Competition
Market with many small producers, no barriers to entry
Price Takers
Producers unable to influence market price
Competitive Markets
Markets with high rivalry among firms
Market Economy
Economic system with prices determined by supply and demand
Monopolistic Competition
Market with many firms selling differentiated products
Barriers to Entry
Factors hindering new firms from entering a market
Productivity
Efficiency in producing goods or services
Unit Costs
Cost per unit of production
Human Capital
Skills and knowledge of workers
Intervention
Government involvement to maintain market competitiveness
Market Research
Study to identify market gaps and customer needs
Patent
Legal protection of product ideas
Price Leaders
Firms setting high prices in the market
Non-Price Competition
Competition based on factors other than price
Market Structure
Number of firms in an industry and their behavior
Oligopoly
Market structure with a few large producers
Imperfect Competition
Market with some elements of perfect competition
Demand Curve
Graph showing how quantity demanded varies with price
Brand Loyalty
Customer preference for a specific brand
Monopoly Power
Ability of a firm to influence market conditions
Product Differentiation
Making a product unique from competitors
Customer Loyalty
Repeat business due to brand or service satisfaction
Monopolistically Competitive Markets
Markets with more competition than monopolies
Elasticity of Demand
Responsiveness of quantity demanded to price changes
USP
Unique Selling Proposition