Social Media Marketing Flashcards

Flashcards for Social Media Marketing review.

Something necessary for a person to live and get the job done.

Need

Something that can improve your quality of life or is desired.

Want

A particular group of consumers at which a product or service is aimed at.

Target Market

Distinct groups or segments of customers a business wants to reach.

Target Audience

Categorizes people by age, occupation, gender, and income.

Demographic Information

Defines people based on their attitudes, aspirations, and other psychological criteria.

Psychographic Factors

A tool for business owners to understand and plan a successful product or service offering

Marketing Mix

An item that satisfies the consumer's needs or wants.

Product

The amount a customer pays for a product as well as the willingness a customer is prepared to sacrifice to acquire a product.

Price

Providing customer access and convenience for the consumer.

Place (Distribution)

The marketing communication used to make the offer known to potential customers and persuade them to investigate it further.

Promotion

The internet has enabled companies to sell online through this platform, providing a cheaper alternative to physical retail places.

E-commerce Platform

Provides insights into how your customers are behaving when visiting your website.

Google Analytics

Provides information into the behavior of consumers when searching online for products or services similar to what you are offering.

Google Keywords Tool

Data gathered from its search engine; providing an instant snapshot of consumer social media and search behavior.

Google Trends

The use of social media platforms and websites to promote a product or service.

Social Media Marketing

The marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Content Marketing

Rewards one or more affiliates for each visitor or customer brought by the affiliate's marketing efforts.

Affiliate Marketing

Advertisers create a message and e-mail their database of customers, usually with a promotional message to purchase.

E-mail Marketing (opt-in)

A Direct Mailer is created and mailed using the postal service.

Direct Mailers

Any form of printed communication.

Print advertising

Paid television advertising.

Broadcast media

A Retail store is the most popular and prominent example of this channel.

Business to Consumer Traditional Channels

Refers to the process of selling products and services between companies.

Business to Business Traditional Channel

A yard sale or an auction is an example of this channel.

Consumer to Consumer Traditional Channel

A business model in which consumers (individuals) create value, and businesses consume that value.

Consumer to Business

A combination of marketing methods, including advertising, sales, public relations and direct marketing, to achieve a specific marketing goal.

Promotional Mix

a means of communication, usually between an organisation and the consumer of a product or service.

Advertising

Short-term tactics to persuade a potential customer to buy a product or service.

Sales Promotions

A form of advertising that specifically targets a person or company to generate new business, raise the profile of an organisation or product, or make a sale.

Direct Marketing

An organisation uses people to sell their product or services with a face-to-face meeting with the customer.

Personal Selling

A strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Public Relations

An important aspect of a business or organisation; and an effective brand strategy gives you an advantage in your market/s.

Branding

Refers to any type of promotion, advertising or campaign activity that has been used by companies and organisations for a long time that has proven success.

Traditional Marketing

Includes all advertisements and communications that involve the printed medium.

Print

Anything that is transmitted via radio or television.

Broadcast

A category of property that includes intangible creations of the human mind.

Intellectual Property (IP)

Protects works like novels, computer programmes, plays, music, film, photographs, paintings.

Copyrights

A right that is granted for an invention; and it can take the form of a new product, process or technical improvement to existing technology.

Patents

A sign that you can use to distinguish your business's goods or services from those of other traders.

Trademarks

Information which is not known to the public or in the public domain but is private to the company or individual who possesses that confidential information.

Trade Secrets

To recognise the rights of the Intellectual Property Owners; and ideas are property and have value.

Acknowledging Intellectual Property

Appointed by copyright holders to manage the rights in their copyright works.

Collective Management Organisations

The rights management information includes information identifying the author of a work and the terms and conditions relating to its use.

Digital Rights Management

The advantage of Social Media Networks, companies are now able to reach customers globally easily.

Global reach

A content marketing strategy of consistently creating and distributing helpful information and stories to gain attention, engagement and trust, for a clearly defined audience.

Authority Content

A person who is able to reach and deliver a message to a large group of people (followers).

Influencer

A piece of content that is circulated rapidly and widely from one web user to another.

Viral Content

boosting one’s content to appear at a higher rank on the search engines’ results pages (SERP) organically.

Search Engine Optimisation (SEO)

Purchasing ad space with search engine companies to position one’s content at a higher rank of their SERPs.

Search Engine Marketing (SEM)

Advertising gains visibility online by bringing the brand or content in front of its target audience via platforms.

Pay-Per-Click Advertising (PPC)

Electronic devices such as electronic billboards and electronic tablets, and the requirement of an internet connection is not necessary.

Offline Digital Marketing

The requirement of an internet connection for advertising and promotion to happen.

Online Digital Marketing

This tracker tracks the visitations to a website.

Web Analytics

Software that allows organisations to track potential and current customers with detailed information.

CRM Tracking

Tracks whether paid campaigns are working.

Conversion Tracking

An instant messaging platform that provides free and multi-function messaging with end-to-end encryption, free voice calling, video calling, and WhatsApp Business function.

WhatsApp

This process includes monitoring brand mentions and social sentiment.

Social Listening

The scheduling of posts on the various social platforms to maximise reach and response from the target audience in real-time during the campaign.

Timing

Log in key dates, be consistent in posting, provide a good content mix, schedule posts in advance, plus avoid cross-platform errors.

A Social Media Content Calendar helps to organize

The planning phase where brands seek to align and present their social media content with consumers' wants.

Planning Phase

The drafting of the content base on topics that interest consumers.

Publishing Phase

The measuring phase is to analyse and optimise the performance outcome derived from the planning and publishing phase using social media analytic tools.

Measuring Phase

This content showcase in videos is concise and easy to digest; it captures the interest of viewers.

Video on social media

A graphic tool for illustrating how a video will unfold represented in sequence shot by shot (square by square).

The Storyboard

A method of reporting visits that came to our site from external sources is important for our website because it sends possible buyers to our website from other sites that might have the same target group.

Referral Traffic

Measured by dividing the click-throughs to our site from a particular source by the number of visitors (traffic) that arrived at that source.

Click-Through Rate

Measured by the number of people who will be able to see our content and is determined the total number of people we have reached both within and outside of our audience.

Total Reach

A key metric for seeing how your audience on social media is growing or shrinking over time.

Follower count

Important way to know if our posts made an impact by showing approval.

Likes

Measured when users broadcast web content on a social network to their connections, groups, or specific individuals.

Shares

Measured in numbers of followers plus indicates an endorsement.

Mentions on the Social