Kahoot Review Global Marketing

Norwegian society is quite egalitarian

Pellegrino R says in the video of cross-cultural communication that:

Standardize as much as possible, adapt as little as necessary

A good rule in International Marketing is:

A planning tool that links the internal factors with the external ones

Mark the true statement in relation to the TOWS analysis:

Participants discuss their perceptions, feelings, beliefs, and insights

Mark the true statement in relation to focus groups:

Information in libraries and government publications are good examples

Mark the true statement regarding secondary research:

False

Primary research is usually cheaper than secondary research.

False

The famous Kotler’s four Ps of marketing are: product, place, promotion and positioning.

False

If a country has a low GDP per capita, it will never be an interesting market:

True

An excess in production capacity is a reactive motivator for International Marketing.

Large-scale enterprises

According to the EU definition, firms with more than 250 employees.

Economies of scale

Accumulated volume in production, resulting in lower cost price per unit.

Geocentric orientation

“Think global, act local”

Reducing international presence due to various factors

What does de-internationalization refer to?

When markets have some friction, causing operational costs

When do transaction costs emerge?

A firm that globalizes quickly from inception

What best describes a born global firm?