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5 reasons for Global Mergers or Joint Ventures
- Spreading Risk over different countries
- Entering new Markets/Trade Blocs
- Acquiring National or International brand names or patents
- Securing resources/Supplies
- Maintaining/increasing Global Competitiveness
What is a Global Merger
Two companies from different countries joining forces permanently.
What is a Joint Venture
Companies working together on a specific project temporarily
2 benefits of spreading risk over different countries
- Allows fluctuations in exchange rates to cancel each other out.
- Cancels out falls in sales in certain countries with rises in other countries
Which method is best used for Entering new markets/Trade Blocs?
- A Joint Venture is usually the solution for this
4 Benefits of entering new market via a Joint Venture with a company already there
- Allows advantage of local expertise
- Allows financial gain for the local business
- The UK company doesn't risk losing control of this branch
- Overcomes unfamiliar culture
Acquiring National/International brand names/patents