Editing and Graphics of Communication - Flashcards

A comprehensive set of QA flashcards covering key concepts from editing and graphics of communication, including design principles, layout, typography, color, and page makeup.

What are the core components involved in communication as described in the notes?

Message, Channel/Medium, Transverse, and Exchange Of Meaning.

How is a 'Graphic of communication' defined in the notes?

A visual representation of information designed to enhance understanding.

Name the four elements listed under Content Of Analyzing Design.

Content; Purpose; The Media; Audience.

Explain Formal and Informal balance in design.

Formal balance is symmetrical and conveys order, strength, and security; Informal balance is asymmetrical but balanced, allowing more creativity.

What is Emphasis in design?

Making one element more prominent to foreground it using color, type size, italics, etc.

What does Rhythm refer to in design?

The movement and sequence of the viewer’s eyes; it guides the assessment of the design.

What is Proportion in layout and design?

The size relationship between display types and body types; body text is generally larger in total content than display text.

What is Unity in design principles?

The relationship among elements; maintain simplicity; ensure every element relates to the previous; balance creativity with cohesion.

What does Layout and Design involve?

Planning, building, and arranging graphic elements to create meaning; essential for visual media and avoiding chaotic layouts.

List the Forms of Page Makeup mentioned.

Horizontal, Vertical, Focus, Circus, Modular.

What is the purpose of the Layout Sheet in newspapers?

Calibrated in inches to measure elements; marks for advert insertions; aids planning and space allocation.

What are Dummies in page planning?

Rough sketches of the design on low-quality paper used to preview element arrangement, often from the marketing department.

What are the three basic design elements?

Text, Visual, Empty Space.

Name the six basic goals of design and layout.

Order; Consistent organization; Aesthetics; Balance; Contrast; Unity.

What is Reading Eye Movement?

Directing the reader’s gaze with strong photographs and headlines to create dynamism.

Why is color considered a major element in graphics?

Color conveys mood and identity, carries cultural/religious meanings, and is key in branding and logos.

What are some reasons for using color in graphics as listed?

To identify mood/identity, depict symbolism (including religion), and support branding and logos.

Which colors are listed as Primary colors in the notes?

Green, Yellow, Magenta, Black.

Give examples of Secondary Colors from the notes.

Yellow + Blue → Green; Yellow + Cyan → Grey; Cyan + Magenta → Purple; Yellow + Magenta → Orange.

What are Monochromatic colors?

Shades of a single color.

What is kerning?

Adjustment of space between individual letter pairs to achieve visually even spacing.

What is tracking?

Overall spacing between letters in a block of text; can be increased for airiness or decreased for compactness.

What is leading?

Vertical space between lines of text; baseline to baseline; typically 120%–150% of the font size.

What are the main text alignment options, and what does Justified do?

Left-aligned, Right-aligned, Centered, and Justified; Justified adjusts word spacing to align both margins.

What is Type Width and its variants?

Width of characters or blocks of text; variants include Condensed, Regular, and Extended.

What is the difference between Font and Type Face?

A Font is a set of one or more type; a Type Face is the family of related types (e.g., Arial family).

What is Modular Page Makeup?

Page makeup where nearly all elements fit into discrete, rectangular modules, forming a modular grid.

What is Circus Form makeup?

A page where many areas attract attention at once, with diffused focus influenced by content and audience.