The entire group of individuals about which we want information
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Sample
The part of the population from which we actually collect information.
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Convenience Sample
Choosing individuals who are easiest to reach... almost guaranteed to show bias.
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Bias
Consistently overestimating or underestimating the value you want to know.
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Voluntary Response Sample
Consists of people who choose themselves by responding to a general appeal. Show bias because people with strong opinions are the most likely to respond.
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Random Sampling
Use of chance to select a sample. This is the central principle of statistical sampling.
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Simple Random Sample (SRS)
The simplest way to use chance to select a sample e.g. place names in a hat and draw names. (n) individuals from the population chosen in such a way that every set of (n) individuals has an equal chance to be the sample actually selected.
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Table of Random Digits
A long string of the digits 0,1,2,3,4,5,6,7,8,9 used to select random samples or perform chance simulations
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Strata
Groups of similar individuals
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Stratified Random Sample
Classify the population into strata and then choose a separate SRS in each stratum and combine to form a full sample.
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Cluster Sample
Selection of whole, pre-existing groups of individuals that mirror the characteristics of the population.
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Inference
The process of drawing conclusions about a population on the basis of sample data
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Margin of Error
An amount (usually small) that is allowed for in case of miscalculation or change of circumstances.
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Sampling Frame
List of individuals from which a sample is drawn.
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Undercoverage
Occurs when some groups in the population are left out of the process of choosing the sample.
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Nonresponse
Occurs when an idividual chosen for the sample can't be contacted or refuses to participate. It is the single biggest problem for sample surveys.
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Response Bias
Caused by a systematic pattern of incorrect responses in a sample survey
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Observational Study
A sample survey where individuals are observed and variables of interest are measured w/o an attempt to influence the response.
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Experiment
Deliberately imposes some treatment on individuals to measure their responses. They are the only source of fully convincing data when your goal is to understand cause and effect.
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Response Variable
Measures the outcome of a study
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Explanatory Variable
Helps to explain or influence changes in a response variable.
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Confounding
Occurs when 2 variables are associated in such a way that their effects on a response variable cannot be distinguished from each other.
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Treatment
A specific condition applied to the individuals in an experiment.
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Experimental Units
Collection of individuals to which treatments are applied. If human, they are called subjects.
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Factors
The explanatory variables in an experiment
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Random Assignment
Experimental units are assigned to treatments at random, using some sort of chance process
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Completely Randomized Design
Treatments are assigned to all experimental units completely by chance
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Control Group
Provides a baseline for comparing the effects of the other treatments.
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The 4 principles of Experimental Design
1) Comparison 2) Random Assignment 3) Replication 4) Controls
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Replication
Using enough experimental units to distinguish a difference in the effects of the treatments from chance variation.
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Placebo
Does not have an active ingredient... e.g. sugar pill
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Placebo Effect
When a fake treatment results in subjects reporting a response expected from the real treatment
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Double-Blind
Neither the subjects nor the researchers know which treatment the subjects received
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Single Blind
One side is blind - either the subject or the researcher. The researchers taking measurements do not know if the subject is in the control or treatment group OR the subject does not know
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Statistically Significant
An observed effect so large that it would rarely occur by chance
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Blocking
A form of control. Grouping similar experimental units together before splitting them evenly among the treatments.
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Randomized Block Design
Reduces the effect of variation among experimental units. e.g. separate laundry into white and color then randomly assign 1/2 of each block to be washed in hot or cold water.
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Matched Pairs Design
A common type of randomized block design for comparing 2 treatments. Sometimes each subject receives both treatments in a random order. Sometimes subjects are matched up in pairs as closely as possible and each subject in the pair receives one of the treatments.