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Social Norms
Are the implicit or explicit rules that govern the behavior of individuals within a group or society.
Social Influence Theory
Examines HOW individual’s thoughts, feelings, & behaviors are shaped by the presence, opinions, and actions of others.
Normative Social Influence
Conforming to fit in with the group because you don’t want to appear foolish or be left out.
Informational Social Influence
Where a person conforms because they have a desire to be right and look to others who they believe may have more information.
Persuasion
Involves changing someone’s attitudes, beliefs, or behaviors through argument, reasoning, or appeal.
Elaboration Likelihood Model
Suggests that efforts to persuade someone generally take two forms: the central route or the peripheral route.
Central Route Persuasion
Is logic driven and uses data and facts to convince people of an argument’s worthiness.
Peripheral Route Persuasion
Occurs when someone evaluates an argument based on surface-level cues rather than the actual content of the message.
Halo Effect
Occurs when positive impressions of a person in one area leads to positive impressions or opinions of them in other areas. (An example of Peripheral Route)
Foot-in-the-Door Phenomenon
The tendency for people who have first completed a small request to later comply with a larger request.
Door-in-the-Face Phenomenon
The tendency for people to comply with a smaller request after first denying a larger request.
Conformity
a change in a person’s behavior or opinions as a result of real or imagined pressure from another person or group of people
Chameleon Effect
Our tendency to mimic the mannerisms, gestures, or facial expressions of the people we interact with
The Solomon Asch Experiment
Demonstrated the extent to which social pressure from a majority group could cause a person to conform.
Obedience
following orders, typically given by an authority figure
Culture
The behaviors, ideas, attitudes, values, and traditions shared by a group of people and transmitted from one generation to the next.
Individualism
Giving priority to one’s own goals over group goals and defining one’s identity in terms of personal attributes rather than group identifications
Collectivism
Giving priority to the goals of one’s group (often one’s extended family or work group) and defining one’s identity accordingly.
Multiculturalism
Is a societal approach that values & promotes the coexistence of diverse cultural groups.
Group Polarization
The beliefs and attitudes we bring to a group grow stronger as we discuss them with like-minded others.
Groupthink
Faulty thinking / defective decision-making that occurs in highly cohesive groups.
Diffusion of Responsibility
Occurs when individuals in a group feel less personally accountable for their actions because responsibility is shared among all members.
Social Loafing
The tendency for a person to exert less effort to achieve a goal when they work in a group than when they work alone.
Deindividuation
Phenomenon in which people engage in seemingly impulsive, deviant, and sometimes violent acts in situations in which they believe they cannot be personally identified
Social Facilitation
Improved performance on simple or well-learned tasks in the presence of others.
Social Inhibition
Diminished performance on difficult or poorly-learned tasks in the presence of others.
False Consensus Effect
The tendency to overestimate the extent to which others share our beliefs and behaviors
Superordinate goals
shared goals that override differences among people and require their cooperation
Social trap
a situation in which a group of people act to obtain short-term individual gains, which in the long run leads to a loss for the group as a whole
Industrial-Organizational (I-O) Psychologists
Apply psychological principles and research methods to the workplace to improve productivity, work quality, & the well-being of employees.
Prosocial Behavior
positive, constructive, helpful behavior
Altruism
unselfish behavior that benefits others without regard for consequences for oneself
Bystander effect
the tendency for any given bystander to be less likely to give aid if other bystanders are present or the extent to which people help can be affected by context
Situational Variables
the environment (perceived severity of the situation, number of bystanders)
Attentional Variables
the mental state of the observer (has a bystander noticed, are they preoccupied with their own thoughts, or is the situation ambiguous)
Diffusion of Responsibility
a reduction in the sense of urgency to help someone involved in an emergency or dangerous situation because you assume others observing the situation will help
Social exchange theory
the theory that social behavior is an exchange process with the purpose of maximizing benefits and minimizing costs
Reciprocity norm
the expectation that we will repay in kind what another person has done for us
Return the favor
Social responsibility norm
an expectation that we should try to help others who need assistance, even if the costs outweigh the benefits