Marketing eight

What is the least risky global marketing approach?

A. exporting

B. joint venture

C. strategic alliance

D. franchising

A. exporting is the least risky global marketing approach as it involves selling products directly to foreign markets without significant investment in physical presence.

In India, about 74.5% of the adult population is literate, compared with 93% in Brazil. Why is this data important for a global marketer?

A. to localize product

B. to simplify the distribution channel

C. to set a communication strategy

C. to set a communication strategyby understanding literacy levels, marketers can tailor their messaging and choose appropriate media channels to effectively reach their target audience.

John loves near a popular coffeehouse, a franchise store. He finds that the store is always busy. He decides to open a faast food joint near the coffeehouse on the same business model. What should he know before he ventures into this business?

A. There is reduced profits and greater control over marketing operations.

B. There is more investment and large profits.

C. There is less investment and great risks.

D. There is less investment and reduced profits.

D. There is less investment and reduced profits. Franchise operations typically require lower initial investment due to sharing infrastructure, but profits may be limited by franchise fees and operational restrictions.

A swedish company opens a furiniture store in Indoa. It added risers to some of its beds to protect them from water damage since the company knos that many Indians clean the floor with water. Why did they do this?

A. minor adaptations will appeal to customers.

B. It wants to implement to the glocalization model

C. Transformed new products can be sold at a new price

D. It wants to identify a good pricing strategy.

A. minor adaptations will appeal to customers

Foreign retailers that carry multiple brands, such as walmart are not allowed to own up to 51% of joint ventures in India and retailers that carry only their own brand such as Addidas can now own 100% of their Indian businesses. True or False

True

Certain textbook publishers sell paperback versions of US books to countries where students are unable to afford textbooks. Why?

A. Certain firms want to reach the bottom of the pyramid.

B. firms do this to increase profits.

C.firms do this to evaluate market size

A. certain firms want to reach the bottom of the pyramid

Firm A wants to have a collaborative relationship with firm B. What does this mean?

A. A will have to adopt the format of B

B. They have to develop a unique way to reach customers,

C. They will have to create an equity partnership.

D. They will be investing together.

B. They have to develop a unique way to reach customers,