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Competitive Market
all buyers and sellers are price takers
Demand curve
indicates quantity willing to buy at each price
Individual demand curve
shows demand for an individual buyer
Law of demand
price goes up, quantity goes down
Supply curve
indicates quantity willing to supply at each price
Deriving supply curve
as prices go up, optimal quantity to sell goes down
Market supply curve
the aggregate supply from all sellers in the market
Equilibrium
Supply = demand
Surplus
price is above equilibrium
Shortage
price is below equilibrium
Demand equation
𝑞𝑑 = α + β𝑝 (slopes down, β < 0)
Supply equation
𝑞𝑠 = λ + γ𝑝 (slopes up, γ > 0)
Inverse Demand
𝑝 = 530 − 8𝑞𝑑
Inverse Supply
𝑝 = 30 + 2𝑞𝑠
Equilibrium quantity (q*)
𝑞* = 50
Equilibrium price (p*)
𝑝* = 130
Willingness to Pay (WTP)
maximum a consumer will pay for a good
Reservation price
lowest price a seller is willing to accept for an item
Consumer surplus
net gain to buyers from purchasing a good
Producer surplus
net gain to sellers from selling a good
Social surplus
measures the total net gain to buyers and sellers from participating in the market
Efficiency
a competitive market maximizes social surplus
Dead weight loss
occurs if fewer or more trades than at competitive equilibrium are allowed