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Vocabulary flashcards covering key terms from the lecture notes on methods, biases, sampling, ethics, and statistics.
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Cultural norms
The shared expectations and rules guiding behavior within a social group.
Confirmation bias
The tendency to seek, interpret, and remember information that confirms one's preexisting beliefs while downplaying contradictory evidence.
Hindsight bias
The tendency to believe, after an event, that one could have predicted it; the 'knew-it-all-along' effect.
Overconfidence
A cognitive bias where people overestimate knowledge or abilities, often underestimating risks.
Experiment
A research method that actively manipulates an independent variable to observe effects on a dependent variable, enabling causal conclusions; random assignment is key.
Random assignment
Allocating participants to groups by chance to reduce bias and attribute differences to the manipulation.
Case Study
An in-depth examination of a single subject or small group.
Correlational Study
Assesses the relationship between two or more variables without manipulation; identifies associations but not causation.
Meta-analysis
A statistical technique that combines data from multiple studies on the same topic to draw stronger conclusions.
Naturalistic Observation
Observing behavior in real-world settings without manipulation; often a field study.
Hypothesis
A proposed, testable explanation about a relationship between variables.
Falsifiable Hypothesis
A hypothesis that can be proven false through observation or experiment.
Operational Definition
A precise description of how a concept/variable is measured or manipulated in a study.
Replication
Repeating a study to see if findings hold across participants and settings.
Independent Variable
The factor researchers actively manipulate to observe its effect on the dependent variable.
Dependent Variable
The outcome or response measured in a study.
Confounding Variable
A variable other than the IV that could influence the DV, potentially biasing results.
Sample
A subset of individuals from a population used in a study.
Population
All individuals who share characteristics of interest; the larger group from which samples are drawn.
Representative Sample
A sample that mirrors the characteristics of the population.
Convenience Sample
A sample selected for easy access, which may introduce bias.
Random Sample
A sample in which each member of the population has an equal chance of selection.
Sampling Bias
A situation where the sample is not representative of the population, biasing results.
Generalizability
The extent to which study results apply to the broader population.
Experimental Group
Participants exposed to the independent variable.
Control Group
Participants not exposed to the independent variable; baseline for comparison.
Placebo
A fake treatment with no known effect that can sometimes produce real responses.
Single-Blind Procedure
Participants unaware of their group; researchers know, reducing participant bias.
Double-Blind Procedure
Neither participants nor researchers know group assignments; helps reveal placebo effects.
Experimenter Bias
Researchers' expectations inadvertently influence results.
Social Desirability Bias
Participants respond to appear favorable, not truthfully.
Qualitative Research
Research that collects non-numerical data to understand subjective experiences.
Structured Interview
All participants are asked the exact same questions in the same order.
Quantitative Research
Research using numerical data and statistical methods.
Likert Scales
Psychometric scales measuring agreement from strongly disagree to strongly agree.
Representation
Mental image or concept standing in for something; a cognitive model.
Peer Review
Experts evaluate research quality before publication.
Directionality Problem
In correlational research, it's unclear which variable causes the other.
Third Variable Problem
A hidden variable may influence both measured variables, confounding results.
Correlation
A statistical relationship between two variables.
Causation
A direct cause-and-effect relation between variables.
Survey
A method where participants answer questions to reveal attitudes or behaviors; largely quantitative.
Self-Report Bias
Participants inaccurately report thoughts or behaviors due to social desirability or poor self-awareness.
Median
The middle value in a sorted data set.
Skewness / Skewed Distribution
Asymmetrical distribution where tails are longer on one side (positive right-tail, negative left-tail).
Bimodal Distribution
A distribution with two distinct peaks.
Standard Deviation
Average distance of scores from the mean; a measure of spread.
Regression Toward the Mean
Extreme scores tend to move toward the mean on subsequent measurements.
Normal Curve
Bell-shaped distribution where scores cluster around the mean.
Z-score
A standard score indicating how many standard deviations a score is from the mean.
Percentile Rank
The percentage of scores below a given score in a distribution.
Range
Difference between highest and lowest scores.
Mean
The arithmetic average of a data set.
Mode
The most frequent value in a data set.
Measures of Central Tendency
Mean, median, and mode.
Variation
Differences among individuals in a population.
IRB / Institutional Review Board
Committee that reviews research proposals to protect participants.
Informed Consent
Providing enough information for participants to decide about participation.
Informed Assent
Agreement from someone not legally able to consent (e.g., a minor), with parental permission when needed.
Confidentiality
Protecting participants' privacy; no identifiable data shared without consent.
Anonymity
Data cannot identify participants; identities are unknown.
Deception
Deliberately misleading participants about the true purpose or procedures of a study.
Research Confederates
People secretly working with the experimenter as actors to influence responses.
Debrief
Informing participants after a study about its true purpose and procedures.
Effect Size
Strength or magnitude of the relationship between two variables.
Statistical Significance
Results unlikely due to chance, typically p < 0.05.