CBAC102 - PREFI Enumeration

Customer solution model Profit pyramid model Multi-component system/Installed base model Advertising model Switchboard model Time model Efficiency model Blockbuster model Profit multiplier model Entrepreneurial model De facto industry standard model 

Business Model

Simple structure Functional structure Divisional structure Strategic business unit Conglomerate structure

Basic Organizational Structure

Cultural intensity Cultural Integration

Two Distinct Attributes of Corporate Culture

Market position Market segmentation Marketing mix Product life cycle EVAT

Strategic Marketing Issues

Allocation of financial resources Procurement of funds Efficient and effective utilization of financial resources Financial leverage

Strategic Financial Issues

Roles of research and development manager Research and development intensity

Strategic Research and Development Issues 

Increasing use of teams Human diversity Improve quality of work life of human resources

Strategic Operations Issues

Customer Product or services Market Technology Concern for survival, growth, and profitability Philosophy Self-concept Concern for public image Concern for employees

Mission Statement Components