Marketing for Nonprofit Organizations and Self-Marketing

Vocabulary terms derived from lecture notes on nonprofit marketing and professional self-positioning.

Nonprofit organizations

Organizations whose motive is something other than to make a profit for owners and are generally organized to serve the general public.

Nonprofit sector employment

This sector employs approximately 11 million people and represents the third-largest employment sector in the United States.

Johns Hopkins University study (2000–2010)

A study that found the nonprofit sector grew at an average annual rate of 2.1 percent, while for-profit jobs declined by 0.6 percent a year.

Retail sales representative

A role that involves tracking product delivery, merchandising, analyzing everyday and seasonal sales data, and working with managers to maximize store sales.

SLDM

An acronym for "say less, do more," used by Leanna Fino to describe her personal brand and focus on productivity.

St. Jude Children's Research Hospital

A leading children's research hospital in Memphis, Tennessee, that focuses its marketing on raising funds for pediatric cancer research and treatment.

St. Jude daily operating cost

$2$ million per day.

St. Jude Thanks and Giving

A holiday campaign supported by Kay Jewelers through the sale of exclusive products to benefit the hospital.

My St. Jude Family

A marketing campaign supported by Kay Jewelers offering in-store products in the month leading up to Mother's Day.

Marketing yourself

The process of using marketing principles to position yourself relative to competitors and communicate your value to potential employers.