[AGE5 00] MIDTERM: Unit 3 Lesson 3 Persuasion and its Rhetorical Appeals

Rhetorical Triangle

• Effective persuasion demands formulating arguments along three types of appeals, also called ___.

• Each point on the triangle corresponds to one of three kinds of persuasive appeals that ancient rhetorician name logos (logical appeal), pathos (emotional appeal) and ethos (appeal to credibility of the person conveying the message).

Logos

logical appeal

Pathos

emotional appeal

Ethos

appeal to credibility of the person conveying the message

Message

Information, argument reasons, evidence, date, structure

Message

Information

Message

argument reasons

Message

evidence

Message

date

Message

structure

Audience

Beliefs, values, Knowledge, experience

Audience

Beliefs

Audience

values

Audience

Knowledge

Audience

experience

Communicator

Ethos, (credibility, authority, Correctness, appearance, eloquence)

Communicator

Ethos

Communicator

credibility

Communicator

authority

Communicator

correctness

Communicator

appearance

Communicator

eloquence

Rhetorical appeals

• There are times when we want other people to adopt our ideas; thus we communicate with them to discuss the good points or the advantages of our idea.

• By doing this, we try to change their views or perceptions or even the way they do things.

• Writing persuasive essay aims to convince the reader of the author’s point.

• To find the right path for your essay, it is helpful to go through some examples, similarly good examples also help to avoid any potential pitfalls and offer clear information to the readers to adopt.

• As a communicator and an advocate, you must know how to use these rhetorical appeals to good use in order to convince or persuade your target audience.

Logos

“Appeal to logic or reason”

Logos

It refers primarily to the internal consistency and clarity of the message and to the logic of its reasons and support.

Logos

What evidence should you provide to convince your audience that your arguments are logical and reasonable?

Logos

What proof should you present?

Pathos

“Appeal to emotion”

Pathos

It is often associated with “empathy”, that is , how you can vicariously make your audience feel the way you feel.

Pathos

What feeling or emotion should you evoke from your audience to affect their beliefs or move them to action.

Pathos

What part in your message is best to inject emotional overtones like happiness, sadness, anger, sorrow, frustration and so on?

Ethos

“Appeal to credibility”

Ethos

How can you win the trust of your audience?

Ethos

What in you statement or arguments will help convey to your audience that you are knowledgeable of what you are saying or advocating?

Ethos

How can you convey to your audience your educational or professional experience that will validate your expertise or capability without giving the impression that you are bragging?