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frustration-aggression hypothesis
posits that when people are frustrated, they act aggressively
Bandura’s social learning theory
holds that aggression is learned through modeling (direct observation) or through reinforcement; ex. Bobo doll experiment
Muzafer Sherif’s conformity study
situation: used autokinetic effect (illusion of light moving in a darkened room)
findings: individuals’ estimates of movement conformed to group’s
conformity
yielding to group pressure; also, yielding to group pressure when no explicit demand has been made to do so
Solomon Asch’s conformity study
situation: comparing length of lines
findings: subjects yielded to group pressure and chose the incorrect line
Stanley Milgram’s obedience experiment
situation: experimenter prodded subject to give electric shock to other person
findings: subjects shocked other person; majority continued shocking up to maximum voltage
compliance
a change in behavior that occurs as a result of situational or interpersonal pressure
foot-in-the-door effect
demonstrates that compliance with a small request increases the likelihood of compliance with a larger request
door-in-the-face effect
demonstrates that people who refuse a large initial request are more likely to agree to a later smaller request