Types and explanations of conformity

Compliance

Going along with it

Identification

Wanting to belong

Internalisation

Actually agreeing (permanent decision)

Compliance (example)

Picking on someone in a group but not privately feeling that way

Identification (example)

Smoking to be cool

Internalisation (example)

New religion

Why do people conform?

Deutsch/Gerard 1955

The need to be right (ISI)

The need to be liked (NSI)

Informational

Internalisation (more permanent)

Normative Social

Compliance or Identification

Informational (example)

Seeking guidance from a group (person in an unclear situation)

Normative Social (example)

1. Yielding to group pressure

2. Scared of being rejected by a group

Evaluation (acronym)

G - generalisation

R - reliability

A - applications

V - validity

E - ethics

Compliance Vs. Internalisation

Internalised —————> Compliant

Research Support - Normative Influence

Saying “less people smoke”, manifests that

Normative

Going along with it, because the group is watching

Informational

Looking to be right changes public and private viewpoints