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4 ways of how logistic support marketing
Product availability
right time , right product, right place
Avoid stock shortages and satisfy customers
Cust services
fast delivery, accurate order
Cust satisfaction and loyalty
Cost efficiency
reduce transport, warehouse cost
Allow competitive pricing and higher profits
Promotion & distribution
ensure product available during promotions
Deliver products customers on time
3 types of intermodal transport
Piggyback
rail + road
For long distance
Etc : truck, train, cust
Birdyback
international trade
Water + rail/road
Fiahyback
air + road/rail
Urgent / high value
4 types of inventory
Working stock
main bulk of item stored in warehouse
gula , milo , beras
Seasonal stock
keep an extra stock before demand increases
Raya clothes
Safety stock
avoid stockout during unexpected happen
Dead stock
cannot be sold , has no demand
Expired product
4 factors affecting size of warehouse
Product size
large/ bulky product requires bigger warehouse
Space available
warehouse size depend on available land and warehouse
Cost and maintenance
bigger warehouse have higher construction and maintenance cost
Flexibility of quick movement
need space for forklift, loading bay
5 important/ func packaging
Promotion
attract cust
Etc : colorful cereal box
Sales
show product clearly
Etc brand label on bottle
Transport
easy to move products
Etc strong bos for electronic
Product mix
Combine items in one pack
Etc 6 pack drink in different flavors
product density
save space
Etc: compact toilet roll pack
4 benefits of gps in operation of logistics - TRDB
1. Real-Time Tracking
GPS allows companies to monitor the exact location of vehicles and shipments in real time.
It helps companies track delivery progress and provide updates to customers.
Example: Logistics companies can inform customers about the estimated arrival time of their parcels.
2. Route Optimization
GPS helps drivers choose the most efficient routes by avoiding traffic congestion and delays.
It reduces travel time, fuel consumption, and transportation costs.
Example: Delivery trucks can use GPS to select shorter routes.
3. Improved Delivery Accuracy
GPS helps ensure deliveries are made to the correct location and on time.
It increases customer satisfaction and improves service quality.
Example: Courier companies can provide accurate delivery status to customers.
4. Better Fleet Management
GPS helps companies monitor vehicle movement, driver behaviour, and fleet performance.
It improves operational efficiency and reduces misuse of vehicles.
Example: Managers can monitor whether drivers follow planned routes.
5 Challenges in Halal Logistics (20 Marks) - HLLCCS
1. Maintaining Halal Integrity
Ensuring halal products are not contaminated with non-halal items during transportation, storage, and handling.
Requires proper segregation between halal and non-halal products.
2. Lack of Halal Awareness and Training
Some logistics workers may lack knowledge about halal requirements and procedures.
This can lead to improper handling of halal products.
3. Higher Operating Costs
Halal logistics requires separate storage areas, transportation facilities, and proper handling procedures.
This increases operational and maintenance costs.
4. Complex Supply Chain Management
Maintaining halal compliance throughout the entire supply chain is challenging.
All suppliers, manufacturers, transporters, and warehouses must follow halal standards.
5. Lack of Standardization Between Countries
Different countries may have different halal regulations and certification requirements.
This creates difficulties for international halal trade.