GEB 3213 Exam 3 Hayes

Specialization

Focusing on a specific job within the company is outdated. Employees no longer stay with one company in one position for a long time, they have to be prepared for many different types of roles

Compartmentalized Language

Jargon of a discipline; language specific to a particular discipline or department which limits employees way of thinking

Corporate Culture

A unifying concept that guides employees toward the singular mission of the company. When effective, companies prosper creatively and financially.

Avoiding A Professional Burnout (5)

Feeling of work fatigue and boredom from doing one job too long. Traditional business focuses on day to day tasks, not long term effects on employees.

-Communicate with your boss about expectations and responsibilities

-Communicate with people outside your discipline

-Keep learning after college

-Look for ways to innovate within your sector

-Find ways to practice being creative

Tangential Learning

Involves learning about other disciplines/jobs related to your own and how they can help provide a fuller picture of what is going on in your company

Active Relationship Building

Building relationships with people in other departments through emails, conversations, lunches and daily interactions.

Story Telling in Business (Good story is made of... 4 things)

Storytelling is useful in interviews to adapt your story to the needs and desires of the interviewing company, not just in marketing. A good story is made of:

-compelling characters

-a problem to be solved

-a beginning middle & end

-& strong description and dialogue

In business, compelling characters must be...

dynamic, undergo some sort of change, and overcome adversity

A Problem to be Solved

Shows adversity and how the main character overcomes it - give specific answers.

A Beginning Middle and End

Most stories do not have a strong conclusion & most do not need a full resolution. But, without a basic structure, the story won't convey the desired meaning to the interviewer.

Strong Description and Dialogue

Details make the story more compelling and give the complete picture. (2 vs. 1)

Archetypes are...

Emotionally charged images and thought forms that have universal meaning. In business, certain branding strategies are drawn from these archetypes

Hero

Appeals to consumers who like to think of themselves as winners, mainly sports companies like nike or gatorade. Competition is a huge part of business culture.

Regular Guy/Girl

Everyman, appeals to people that like to belong to a group. Look for acceptance as ordinary. Companies like Levi & Budweiser play on this group mentality.

Innocent

Appeal to need for simplicity and honesty, the organic market is an example. Anti-vietnam movement and hippies. VW used this to remodel the bug and hippies flocked to the dealership to get them.

Rebel

Anti-establishment. A company that uses this approach is Harley-Davidson. "Be yourself, buy a harley".