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What is operations management?
The activities used to transform inputs (materials, labor, capital) into goods and services.
What is international operations management?
Operations management applied across multiple countries.
What is production management?
Operations involving the creation of tangible goods.
What is service operations management?
Operations involving the creation of intangible services.
What are the three dimensions of international production management?
Supply chain management, facilities location, and logistics.
What is supply chain management?
The processes used to acquire the resources needed to produce products.
Three impacts of supply chain management
Product cost, product quality, and internal capital requirements.
What is vertical integration?
The extent to which a firm performs stages of production itself.
High vertical integration
Firm owns many stages of production.
Low vertical integration
Firm relies on outside suppliers.
Example of high vertical integration
BP.
Example of low vertical integration
Heineken.
What is the make-or-buy decision?
Whether a firm should produce inputs itself or purchase them externally.
Four make-or-buy tradeoffs
Cost vs control, risk, investment, flexibility.
What is logistics?
Movement of materials into, within, and out of a firm.
What is productivity?
Output divided by input.
How can firms improve productivity?
Better technology, training, quality, efficient processes.
What is TQM?
Total Quality Management: continuous improvement focused on customer satisfaction.
Core idea of TQM
Quality is everyone's responsibility.
What is benchmarking?
Comparing performance against industry leaders.
What is JIT?
Just-in-Time inventory system minimizing inventory.
Benefit of JIT
Lower inventory costs.
Risk of JIT
Supply disruptions.
What is lean production?
Reducing waste while maximizing value.
What is foreign exchange?
Money denominated in another country's currency.
What is an exchange rate?
Price of one currency in terms of another.
What determines exchange rates?
Supply and demand.
What is the FX market?
Market where currencies are traded.
Spot market
Immediate currency exchange.
Forward market
Currency exchange at a future date for an agreed rate.
What is arbitrage?
Profiting from price differences across markets.
Purpose of forward contracts
Reduce exchange-rate risk.
Direct quote
Domestic currency per unit of foreign currency.
Indirect quote
Foreign currency per unit of domestic currency.
What shifts currency demand?
Imports, investment, speculation, tourism.
What shifts currency supply?
Exports, foreign investment abroad, tourism.
International strategy
Comprehensive plan for competing internationally.
Global efficiency
Reducing costs through worldwide integration.
Multinational flexibility
Responding to local market differences.
Worldwide learning
Sharing knowledge across subsidiaries.
Economies of scale
Lower average costs from higher production.
Economies of scope
Savings from producing related products.
Home replication strategy
Transfer home-country competencies abroad.
Advantage of home replication
Low cost and simple.
Disadvantage of home replication
Poor local responsiveness.
Global strategy
Standardized products worldwide.
Advantage of global strategy
High efficiency.
Disadvantage of global strategy
Low local responsiveness.
Multidomestic strategy
Customize products for each country.
Advantage of multidomestic strategy
High local responsiveness.
Disadvantage of multidomestic strategy
Higher costs.
Transnational strategy
Balance efficiency and local responsiveness.
Why is transnational difficult?
Must achieve both efficiency and flexibility.
Foreign market analysis
Evaluating foreign market opportunities.
Three steps of foreign market analysis
Assessment, evaluation, selection.
Market potential
Expected sales opportunity.
Political risk
Government actions harming business.
Legal environment
Country's laws affecting business.
Sociocultural environment
Culture, language, values affecting business.
Direct cost
Immediate financial expense.
Opportunity cost
Benefit sacrificed by choosing one option.
OLI paradigm
Ownership, Location, Internalization advantages.
Ownership advantage
Firm-specific strengths.
Location advantage
Benefits of operating in a location.
Internalization advantage
Benefits of keeping activities inside the firm.
Exporting
Selling products abroad from home country.
Licensing
Allowing another firm to use IP.
Franchising
Licensing an entire business model.
Joint venture
Shared ownership between firms.
Strategic alliance
Cooperative agreement without shared ownership.
Greenfield investment
Building a new facility abroad.
Acquisition
Buying an existing foreign company.
FDI
Foreign Direct Investment.
Advantage of exporting
Low investment.
Disadvantage of exporting
Transportation and tariff costs.
Advantage of licensing
Low risk.
Disadvantage of licensing
Loss of control.
Advantage of franchising
Rapid expansion.
Disadvantage of franchising
Maintaining quality.
Advantage of joint venture
Shared risk and local knowledge.
Disadvantage of joint venture
Shared control.
Advantage of Greenfield
Maximum control.
Disadvantage of Greenfield
High cost and slow.
Advantage of acquisition
Fast market entry.
Disadvantage of acquisition
Integration challenges.
Organization design
Structure of roles and responsibilities.
Export department
Handles exporting activities.
International division
Separate unit for international business.
Global product structure
Organized by product.
Global area structure
Organized by region.
Global functional structure
Organized by function.
Matrix structure
Combines multiple reporting relationships.
Advantage of matrix
Flexibility.
Disadvantage of matrix
Conflicting authority.
Strategic control
Monitoring long-term goals.
Operational control
Monitoring daily activities.
Financial control
Using budgets and financial performance.
Bureaucratic control
Rules and procedures.
Cultural control
Shared values guide behavior.
Compare: Global strategy vs Multidomestic strategy
Global = Efficiency
Multidomestic = Local adaptation