Fundamentals of Digital Marketing - Ch5-part1: SEO and Organic Techniques Flashcards

Flashcards for reviewing SEO concepts and techniques covered in the lecture.

What is SEO?

Optimizing your site for the search engine’s natural results

What are natural/organic links?

Links that are not paid for.

What is an algorithm in the context of SEO?

The search engine’s code used to decide how sites are ranked.

What does 'Off-page SEO' refer to?

SEO factors away from your site, such as backlinks

What is Metadata?

Codes that tell robots about your site.

What are Robots in the context of SEO?

The crawlers that work their way across the internet checking content

What are Core Web Vitals?

User-focused metrics designed to measure a page’s quality in terms of providing a smooth and seamless user experience.

What is a backlink?

A link pointing back to your site from elsewhere.

What is On-Page SEO?

SEO done on the website

What is Off-Page SEO?

SEO done beyond the website

What is Technical SEO?

SEO done on the backend of the website

Define SEO.

The science of improving a website to increase its visibility when people search for products or services.

What are the key factors in the SEO Triangle?

Technical, Content, and Links

What is a Title Tag?

A brief description of the page content contained within the HTML, visible in search results and used by search engines to interpret site pages.

What is the function of Heading Tags (H1, H2, etc.)?

Give clear signals to the search engines on the page content.

What is a Meta Description?

A longer description of the page content, displayed within the search engine results if Google feels it is relevant; improves click-through rate and conversions.

What does Technical SEO involve?

Optimizing the technical aspects of your website to improve its crawlability, indexability, and overall user experience.

How can you improve Site Speed / Page Load Speed?

Optimize image sizes, use browser caching, and minimize code and scripts to ensure fast loading times.

How do you implement Mobile-Friendliness in SEO?

Design your website to be responsive, as Google prioritizes mobile-first indexing.

What is the function of an XML Sitemap?

Create and submit an XML sitemap to search engines, guiding them to index your pages accurately.

Why is SEO Important for companies?

Builds trust and credibility, provides a competitive advantage, reaches more people, and supports content marketing.

What is the ultimate goal of SEO?

To bring the website into the top 10 in SERP results organically.

What does On-Page SEO focus on?

Focuses on the site's content and how effectively it is optimized for relevant keywords and a good user experience

What does Off-Page SEO focus on?

Focuses on natural, authoritative, and relevant inbound links that act as an independent vote of confidence.

What does Technical SEO focus on?

Focuses on how well search engine spiders can crawl and index your website.

What is Keyword Research?

Process of discovering the keywords used by potential customers to find your products.

What are Primary Keywords?

Main terms and phrases that you want to target

What are Secondary Keywords?

Close variations, synonyms, or subtopics related to your primary keywords.

What are Long-Tail Keywords?

Specific keyword terms containing many words; easier to rank and convert, but harder to research.

What are Short-Tail Keywords?

Broad keywords with just a few words in the keyword; harder to rank and convert, but easier to research.

What is Off-Page SEO?

Activities beyond your website that influence its online reputation and authority.

What are Social Signals?

Engage with your audience on social media platforms to increase brand visibility and encourage social sharing of your content.

What is Influencer Outreach?

Collaborate with influencers and thought leaders in your industry to expand your reach and credibility.