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Body image
A persons perceptions, thoughts, and feelings about their body
Historic continuity theory
Fashion will change over seasons until it’s reached its maximum and reverse order until it reaches its minimum
Symbolic interaction theory
Bridge between individual and society
Aesthetic perception and learning
People need to learn to appreciate and understand beauty
Formal qualities
Elements and principles of design
Expressive qualities
Emotions associated with wearing an appeal product
Symbolic qualities
Meanings associated with the apparel product
Society
Grouping of people together by some common trait
Habitus
Learned behaviour that indicates appropriateness
Taste
Matter of aesthetic liking
Scarcity/rarity
Exclusive, unusual, different
Veblen effect
More people purchase a product as price increases
Snob effect
Preference for a product of increases when supply becomes limited
Bandwagon effect
Preference increases as more people adopt product
Trickle down theory
Lower class copied upper class styles
Trickle up theory
Upper class copied styles of lower class
Conspicuous consumption
Purchasing products that obviously display status or wealth
Status consumption
Purchasing products that assist with group acceptance
Invidious consumption
Making purchases for the sake of invoking envy in others
Inconspicuous consumption
Wearing clothes that do not obviously display the cost
Social identity theory
One’s sense of self is dependent upon one’s social groups
Intersectionality
People have multiple identities that interact with each other
Style-fashion-dress
One of the ways in which groups of people establish a social identity
Rubbish theory
Objects in western culture are either durable or transient
Durable goods
Items that hold longevity and value
Transient goods
Items that do not hold value and have a short lifespan
Consumer demand model
When prices are high there is little demand for object being offered but as price decreases the demand increases
Androgyny
Blending both feminine and masculine
Adoption and diffusion model
System of communicating fashion trends that divides the process into innovators, early adopters, early majority, late majority, laggards
Fashion communicators
Innovators (2.5%) and early adopters (13%) in the adoption and diffusion model
Fashion leaders
Early majority (34%)
Fashion followers
Late majority (34%)
Public, private, secret self model
Taxonomy for categorizing different types of dress at different levels of expression
Anticipatory socialization
Dressing for a realistic job you hope to hold one day
Fantastic socialization
Dressing for an unrealistic imaginary job like a stormtrooper
Reality dress
Wearing realistic attire related to one’s gender, work, hobbies
Fun/leisure dress
Dress worn out of work for dating, exercise, sporting
Fantasy dress
Dressing in an escapist way. May include costumes or sexual fantasies
Upwards comparison
Comparing to someone considered better which leads to lower self esteem
Downwards comparison
Comparing to someone considered worse which leads to higher self esteem
Appearance management behaviours
The process people take to create an appearance
Routine appearance management behaviours
Frequent procedures that carry no health risk such as doing makeup or exercising
Non routine appearance management behaviours
Happens less frequently and involve risk or pain such as tattooing, chronic dieting, plastic surgery
Gestalt
Psychological concept of how the mind automatically and unconsciously organizes information
Wu xing
What Chinese aesthetics are based on. Also known as the five element theory (wood, fire, earth, metal, water)
Theory of shifting erogenous zones
Shifting which eroticized part of the body will be exposed
Ambivalence
Feeling of being conflicted or drawn in multiple directions
Ambiguity
State of having multiple interpretations or meanings
Sumptuary laws
Old laws a ruler would enact that restricted the use of certain fabrics, materials, or adornments according to class
Fetish
An object believed to have supernatural or mystical power such as holy water or voodoo dolls
Commodity fetishism
Commodities are given perceived value and social relationships are based on the perceived value of cost of their commodities
Conspicuous counterconsumption/ parody display
Avoiding symbols or mocking them such as wearing torn or unbranded clothing
Imitation/differentiation or chase and flight
Different names for the trickle down theory