Behavior Change

Nutrition Education

The formal process of passing along knowledge to groups or individuals

Social Marketing

Approach to promote healthy behaviors through marketing techniques

Nutrition Counseling

Involves collaboration between a counselor and client

Self-Efficacy

The belief that one has the ability to make a behavior change

Transtheoretical Model (TTM)

Model that states behavior change involves a series of different steps (or stages)

Precontemplation

TTM stage where one is not aware or interested in change

Contemplation

TTM stage where one is aware but unsure of change

Preparation

TTM stage where one is exploring ideas for change

Action

TTM stage where one has initiated a change

Maintenance

TTM stage where one has maintained a change for some time)

Motivational Interviewing

Focuses on client-centered counseling (by using the RULE principles); skills include open-ended questions, affirming, reflecting, and summarizing

Health Belief Model

Model that emphasizes three components to adopt new behaviors: perceived threats to health, perceived benefits, and self-efficacy

Theory of Planned Behavior

Theory that states behavior is directly determined by people’s intention to do the behavior

Social-Cognitive Theory

Self-efficacy, ability, and perceived outcomes all contribute to one’s effort

Cognitive-Behavioral Theory

Theory that states behavior, personal factors (cognitions), and the environment all interact constantly and influence each other; also known as the social learning theory

Diffusion of Innovation Model

Model that explains how innovations (changes) spread through four stages: knowledge, persuasion, decision, and confirmation