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agentic state
state in which an individual places responsibility for actions on an authority; grants a greater likelihood to obey disagreeable requests
autokinetic effect
apparent movement of bright light on a dark background due to the lack of fixed referent
ben franklin theory
you will like someone else more if you do something for them
cognitive dissonance
discomfort people feel when two cognitions - behavior and attitudes - conflict
cognitive dissonance theory
different to adding a constant cognition as you're not consciously setting up a first thing; two requests have to be related
compliance
behavior change as the result of a direct request (conforming is indirect)
conformity
any chance in behavior as a result of implicit social influence, real or imagined; INDIRECT
counterattitudinal advocacy
if we endorse/argue for something we don't believe, we may come to believe it
descriptive norms
people's perceptions of how other people actually behave in a given situation, regardless of whether the behavior is approved or disapproved of by other people
dissonance rates are often lower in
collectivist cultures (asian)
do no harm
normative to not hurt people
door in the face
if you are unlikely to get agreement with a request
devise a much larger request
have your larger request denied
"negotiate down" to your real request
duelling experts
experts with conflicting opinions causes subject to side with the person whose opinion they agree with and causes dissent easier
external justification
behaviors are the result of an external factor; adding a consonant cognition
foot in the door
if you are unlikely to get agreement with a request
create a smaller related request
gain compliance with the smaller request
wait a while and then request your larger request
high importance + low ambiguity
semi-low conformity
how to reduce dissonance
change behavior
change attitude
justify behavior by adding new attitudes
hypocrisy induction
the arousal of dissonance by having individuals make statements that run counter to their behaviors and then reminding them of the inconsistency between what they advocated and their behavior; lead individuals to more responsible behavior
idiosyncrasy credits
the tolerance a person earns over time by conforming to group norms; if enough credits are earned the person can on occasion deviate from the group without retribution
illusory irrevocability
get the effects of permanence on dissonance reduction without the behavior really being permanent
immediacy
how close is the group to you physically at the time of the decision
increased proximity = increased conformity
informational social influence
relying on others for accurate knowledge and cues to appropriate behavior
injunctive norms
people's perceptions of what behaviors are approved of or disapproved of by other people; more powerful than descriptive norms
insufficient punishment effect
valuation of a desired object/activity decreases if there's no good external justification for resisting the desired object/activity
not enough external justification
internal justification
changes in behavior or attitude to reduce dissonance
justification of effort
if you work hard to attain something you're more likely to enjoy it more
low importance + low ambiguity
high conformity
low-balling
after committing to a behavior, the cost can be raised to a point that would not have been initially agreed to, without the actor withdrawing
minority influence
minority opinions will sway majorities if
majority is unsure about position
minority is consistent and unwavering in their position
narcissism
combination of excessive self-love and a lack of empathy towards others
normative influence
conforming in order to be liked/accepted by others
normative social influence
public compliance without private acceptance
number
how many people are in the group
increased number = increased conformity
obedience
behavior change as the result of a request from an authority figure; expectation that authority figures will get compliance with you because of their authority
obey authority
nature of authority is such that it can compel obedience
post-decision dissonance
dissonance aroused after making a decision, typically reduced by enhancing the attractiveness of the chosen alternative and devaluating the rejected alternatives
principle of reciprocal concessions
in negotiation situations, concessions by one party should be met with concessions from the other
private acceptance
conforming to other people's behavior out of a genuine belief that what they're doing/saying is right
propaganda
deliberate, systematic attempt to advance a cause by manipulating mass attitudes and behaviors, often through misleading or emotionally charged information; common in normative conformity
public compliance
conforming to other people's behavior publicly without necessarily believing in what the other people are doing/saying
reciprocity
if someone does something for you, it creates an expectation that you will repay those actions in kind; doesn't last very long
self-affirmation theory
idea that people can reduce threats to their self-esteem by affirming themselves in areas unrelated to the source of threat
self-evaluation maintenance theory
idea that people experience dissonance when someone close to us outperforms us in an area that is central to our self-esteem
social impact theory
the likelihood that one responds to social influence relies on three variables: strength, immediacy, number (all direct relationships)
strength
how important is the group to you
increased importance = increased conformity
terror management theory
theory that self-esteem serves as a buffer, protecting people from terrifying thoughts about their own mortality
when does informational social influence occur
ambiguous situation
crisis situation
situation in which others are experts
when does normative influence occur
larger group
important group
no allies
collectivist group