Session 4: STRATEGIC PLANNING

Strategic planning is the process of deciding the long-term direction of an organization.  

It provides a roadmap to help everyone work toward the same goals.  

It helps all members of an organization work together toward shared objectives.  

Why is strategic planning important? It helps acheieve…

· Achieve long-term success  

Why is strategic planning important? It increases…

· Increase competitiveness  

Why is strategic planning important? It improves…

· Improve profitability  

Why is strategic planning important? It allocates…

· Allocate resources wisely  

Why is strategic planning important? It responds…

Respond to environmental changes 

First step in the Strategic Planning Process.

THE STRATEGIC PLANNING PROCESS  

1. Define the Mission  

2nd step in the Strategic Planning Process.

2. Create the Vision  

3rd step in Strategic Planning Process

3. Conduct Environmental Scanning  

4th Step in Strategic Planning Process

4. Set Organizational Goals  

5th Step in Strategic Planning Process

5. Formulate Strategies  

6th Step in Strategic Planning Process

6. Implement the Plan  

7th Step in Strategic Planning Process

7. Evaluate and Control 

Mission: What the organization…

IS NOW

Vision: What it…

WANTS TO BECOME 

Mission and Vision guide every…

decision and strategy of the organization. 

Identify the Type of Factor: employees

internal factor

Identify the type of factor: economy

external factor

· SWOT Analysis: identifies…

Strengths, Weaknesses, Opportunities, Threats  

· PESTLE Analysis: examines Political, Economic, Social, Technological, Legal, Environmental factors  

identify the type of factor: finances

internal factor

identify the type of factor: technology

internal

identify the type of factor: culture  

internal

identify the type of factor: competitors

external

customers

external

government  

external

In the SWOT analysis, it is the internal advantages (e.g., skilled employees)  

advantages

In the SWOT analysis, it is the internal limitations (e.g., outdated equipment)  

· Weaknesses

In the SWOT analysis, it is the external chances to grow (e.g., new markets)  

Opportunities

In the SWOT analysis, it is the external challenges (e.g., strong competitors)  

Threats

What is SMART Goals?

Specific, Measurable, Achievable, Relevant, Time-bound  

What step is this?
· Assign resources, budgets, and responsibilities to the right people.  

· Monitor progress regularly to track if goals are being met.  

· Adjust and improve plans based on results and feedback.  

Step 6 & 7: Implement and Evaluate

· Marketing planning focuses on strategies to satisfy customers and reach business goals.  

Marketing Planning

· It supports the overall strategic plan by focusing on customers, markets, and the marketing mix.  

Marketing Planning

· It bridges the gap between organizational goals and customer needs.  

Marketing Planning

What are the 6 objectives of marketing planning?

· Increase Sales  

· Build Brand Awareness  

· Attract New Customers  

· Retain Existing Customers  

· Improve Customer Satisfaction  

· Increase Market Share 

Marketing Planning Process: What occurs on Step 1?

Step 1 - Market Research: Gather data on customer needs and market trends  

Marketing Planning Process: What occurs on Step 2?

Step 2 - Analyze Needs & Competitors: Identify gaps and study the competition  

Marketing Planning Process: What occurs on Step 3?

Step 3 - Segment Market & Select Target: Choose the right customer group to focus on  

Marketing Planning Process: What occurs on Step 4?

Step 4 - Develop Value Proposition & Positioning: Define what makes you stand out  

Marketing Planning Process: What occurs on Step 5?

Step 5 - Create Marketing Mix: Plan Product, Price, Place, and Promotion  

The ________________ plan sets the long-term direction, while the ________________ plan explains how to attract and keep customers to help achieve that direction. 

strategic, marketing

Identify whether strategic or marketing: Scope - Org-wide direction

Strategic

What is the scope of strategic planning?

org-wide direction

Identify whether strategic or marketing: Scope - Customer & market focus 

Marketing

What is the scope of marketing planning?

customer and market focus

Identify whether strategic or marketing: Time Frame - 3-5+ years

strategic

What is the time frame of strategic planning?

3-5+ years

Identify whether strategic or marketing: Time Frame - Short to medium term  

marketing

What is the time frame of marketing planning?

short to medium time

Identify whether strategic or marketing: Primary Objective: Long-term growth

strategic

What is the primary objective of strategic planning?

long-term growth

Identify whether strategic or marketing: Primary Objective - Attract & retain customers  

marketing

What is the primary objective of marketing planning?

attract and retain customers

Identify whether strategic or marketing: Responsibility: Top management

strategic

Where is the responsibility of top management?

Strategic

Identify whether strategic or marketing: Responsibility - Marketing team  

marketing

Where is the responsonsibility of marketing planning?

Marketing team

What is the Key-Output of Strategic planning?

strategic plan

Identify whether strategic or marketing: Key Output- Strategic plan

strategic

Identify whether strategic or marketing: Key ouput - Marketing plan  

marketing

What is the key-output of marketing planning?

strategic

Identify whether strategic or marketing: Focus Question: Where are we going?

strategic

What is the focus question of strategic planning?

Where are we going?

Identify whether strategic or marketing: Focus Question - How do we reach customers?  

marketing

What is the focus question of marketing planning?

How do we reach customers?

Why are both important?
· Strategic planning defines…

· Marketing planning explains…

· Both are essential for long-term success and growth.  

· Filipino businesses combine strong planning with excellent customer service. 

where the business wants to go
how to reach and satisfy customers.