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What is an independent variable?
A factor that is manipulated or changed in an experiment
What is a dependant variable?
A factor that is measured or observed in an experiment
How to answer an evaluation question?
Answer with strengths and weaknesses
Evaluation Strengths
Reliability, Validity, Practical apllication, Ecological Validity, Ethical consideration, Other research
Evaluation Weaknesses
Bias, Ethical issue, Generalisability
Height in plane
Monocular depth cue, when things that are further away often appear to be positioned higher up.
Relative Size
Monocular depth cue, where objects that are larger are perceived as closer than smaller objects.
Occlusion
Monocular depth cue, where an object blocking another is perceived as closer.
Linear Perspective
Monocular depth cue, where parallel lines appear to meet as they go into the distance.
Convergence
Binocular depth cue, where the eyes turn inward to focus on an object, indicating its distance.
Retinal disparity
Binocular depth cue, where the slightly different images from each eye are combined by the brain to perceive depth.
Null Hypothesis
A statement that there is no effect or no difference, used as a default position in statistical testing. It serves as a baseline to compare against the alternative hypothesis.
Alternative Hypothesis
A prediction that one variable will affect the other.
Extraneous Variable
A third variable that may unknowingly be affecting the outcome of the study
Sampling Methods
Random sampling
Opportunity sampling
Systematic sampling
Stratified sampling
Murdock’s Serial Position study 1962
Aim:
to prove the existence of the short-term and long-term memory
Study design:
laboratory study Participants were male and female students who had a requirement as part of their course to take part
Method:
16 participants were presented with a list of 20 words at a rate of 1 word per second until all 20 words had been presented. They were then tasked with recalling as many of the words as they could remember within 90 seconds.
The test was repeated with the same participants over 80 times over a few days using different word lists each time.
Results:
words at the end of the list and the beginning of the list were recalled the best because they were in short-term and long-term memory
Words being recalled at the end of the list became known as the recency effect
Words recalled at the beginning of the list came to be known as the primacy effect
Words in the middle were the least remembered
Evaluating Murdock’s Serial Position study 1962
Strength - Lab study, controlled conditions
Weakness - Artificial task
Strength - Supporting research
Bartlett’s War of the Ghosts 1932
Aim:
to see how memory is reconstructed and see cultural effects on reconstruction
Study design:
Serial Reproduction
Method:
participants read a Native American story and then retold it to others multiple times.
Results:
the stories became shorter
phrases were changed to fit Western culture
memory was not accurate but an active process
Evaluating Bartlett’s War of the Ghosts 1932
Weakness - Lacks control
Strength - Retelling a story is more realistic, enhances the validity of his findings.
Weakness - Unusual story
Proactive interference
when an old memory interferes with something a person is trying to remember now.
Retroactive interference
when a new memory interferes with old memories.
Gibson’s Direct Theory of Perception
The theory that our perceptual abilities are innate, perception happens directly. Perception and sensation are the same thing.
Evaluating Gibson’s Direct Theory of Perception
Strength - Real world meaning, used research from the real world, young infant research supports theory
Weakness - Can’t explain illusions, ignores effects of culture or experience (nurture)
Gregory’s Constructivist Theory of Perception
The theory that perception worked by making reasonable guesses about what we are seeing based on what it is most likely to be.
Perception is an active process because it involves drawing inferences.
Perception is constructed using both sensations and stored knowledge
Gregory’s Theory of Perception Evaluation
Strenght - Support from research in other cultures
Weakness - How does perception start?
Gilchrist and Nesberg 1952 Motivation Study
Aim:
To investigate how motivation affects a person’s perception.
Study design:
Lab experiment
Method:
26 university students, 20 hours without food (experimental group) vs. normal meals (control group). Adjust brightness of food images shown on screen after a 15-second delay. 4 color images of meals. Conducted after lunchtime, 6-hour interval, and 20-hour interval.
Results:
The control group showed very little difference in their memory of how bright the pictures were as time went on and adjusted them to be most accurate. The experimental group judged the pictures to be brighter the hungrier they became.
Evaluating Gilchrist and Nesberg's 1952 Motivation Study
Strength - Ecological validity
Strength - Similar studies support
Weakness - Ethical issue
Weakness - Not realistic, lab
Bruner and Minturn’s Perceptual Set Study on Expectation 1955
Aim: Bruner and Minturn conducted a study to investigate how expectations can direct (influence) perception.
Study design: Laboratory experiment, independant group
Method: Participents were either shown the sequence of latters or numbers from the ambiguous figure and were asked to draw and say what they saw.
Results: When expecting a number to come up, they saw 13. When they were expecting either letter a B was reported.
Evaluating Bruner and Minturn’s Perceptual Set Study on Expectation 1955
Weakness - Artificial task, ambiguous figures are uncommon
Weakness - Independant group design, may be a problem with individual differences between groups
Strength - can explain human errors
Ecological validity
The ability to generalize study findings to real-world settings
Hughes Policeman Doll Study 1978
What was the study’s aim?: The study was conducted to see if children are able to see things from another person’s perspective at an earlier stage than Piaget’s theory of cognitive development suggested.
Study design: The study was conducted in a laboratory where there was control over extraneous variables. All of the procedures were standardised to ensure the study could be replicated to check for reliability. Thirty children between the ages of 3.5yrs and 5yrs took part in the study.
Method: The children were shown a model with walls that formed a cross with a policeman doll placed on the model. The child was asked to hide a “boy doll” and position it in such a way the policeman would not be able to see him. The policeman was placed in different positions on the model, and the child was then tasked with hiding the boy doll each time. If the child made mistakes they were told of this and allowed to try again.
After some trials, the actual experiment was conducted but this time with two policeman dolls with the child tasked with placing the boy doll in such a way that neither police doll could see it. The experiment was conducted three times so that a different section of the grid was left as the only hiding place each time.
Results: 90% of the children aged between 3.5yrs and 5yrs were able to hide the boy doll from the two policeman dolls.
Evaluating Hughes Policeman Doll Study 1978
Strength - more realistic than Piagets study
Weakness - researcher may have hinted to correct answers
McGarrigle and Donaldson’s Naughty Teddy Study 1974
Aim: McGarrigle and Donaldson conducted a study to see if children developed conservation skills at an age that was earlier than Piaget’s theory predicted if the change to the materials (counters) was accidental.
Study design: A laboratory setting was used where there was control over some of the extraneous variables. All procedures were standardised to ensure replicability and reliability of findings. Eighty (80) children between the ages of 4yrs and 6yrs old took part in the study.
Method: The children were shown two rows of counters and asked if they were the same in both rows. A glove puppet named “Naughty Teddy” was introduced and shown to “accidentally” mess up one of the rows in front of the child so the counters were spread out and the row looked longer. The experimenter pretended to be annoyed at “Naughty Teddy” and told the hand puppet off. The children were then asked if there were the same amount of counters in each row. The image below gives you an idea of the different ways this experiment has been conducted to test children on their conservation skills:
Results: 62% of children aged 4yrs to 6yrs stated that the counters remained the same in each row, therefore displaying their ability to conserve. Only 16% of children in this age range answered correctly when an adult made this change in Piaget’s conservation of numbers study.
Evaluating McGarrigle and Donaldson’s Naughty Teddy Study 1974
Weakness - all the participents were from the same school
Weakness - change wasn’t always noticed
Strength - challenges Piaget which helps the scientific process
How do you describe a study?
Aim, Study Design, Method, Results, Conclusion
Piaget's Four Stages of Development
Sensorimotor stage, Pre-operational stage, Concrete operational stage, Formal operational stage
Sensorimotor stage
From birth to approximately 2 years old, where infants learn through sensory experiences and manipulating objects.
Pre-operational stage
Lasting from approximately 2 to 7 years old, where children begin to engage in symbolic play and learn to manipulate symbols, but do not yet understand concrete logic and are egocentric
Concrete operational stage
Occurring from approximately 7 to 11 years old, where children begin to think logically about concrete events, understand the concept of conservation, and organize objects into categories.
What is the Formal Operational Stage?
11 years old and onward, where individuals can think abstractly, use logic, and understand hypothetical concepts.
Processes of memory
Encoding. storage, retrieval
Evaluating the multi-store model
Strength - supporting research, STM and LTM research and Serial position
Weakness - too simple,studies show more than one stm and ltm
Weakness - research in the 50’s and 60’s were artificial
Evaluating reconstructive memory
Strength - realistic research, Bartletts storytelling more realistic than lists
Weakness - suggets all memories are innaccurate
Strength - can explain issues with eyewitness, real world applicable
Nature
The argument that characteristics and behaviours are genetically influenced
Nurture
The argument that characteristics and behaviours are influenced by upbringing, environment and experiences.
The process of encoding
Information taken into the memory is changed into a form that can be stored and later recalled.
Information can be encoded semantically by what it means.
Information can be encoded acoustically by how it sounds.
Information can be encoded visually by how it looks.
The multi-store model of memory.
If we pay attention to information in our sensory store, it flows to the STM. Rehearsal moves it to LTM, where it can be held for a lifetime and retrieved anytime.
Cerebellum
Balance
Posture
Movement
Last to reach maturity
Located near top of spinal cord
Brain Stem
Connected to the spinal cord
Highly developed at birth
Autonomic functions
Carries motor and sensory nerves to the brain from the body and vice versa via spinal cord
4 key parts of the brain
Brain stem, cerebellum, Thalamus, cortex
What is Piaget's theory of cognitive development?
The theory of cognitive development that children move through four stages of mental development each characterized by different abilities and ways of thinking.
Cortex
All thinking and processing Happens in this area of the brain.
Randomised Sampling
selection of participants can be done in a randomised way
E.g drawing numbers from a hat
Strength- unbiased, can be more representative, reduces impact of investigator effect, increases the validity
Weakness- sample can be unbalanced, time consuming
Oppurtunity sampling
asking those around you and the easiest available
E.g. your school or class
Strength- Fast and easy
Weakness - greater chance of bias, results can be unreliable investigator effect can be higher
Systematic sampling
Systenatic sampling
selecting every nth member in target population
Strength- no bias, can be representative, can be reliable
Weakness- chance of unrepresentalive, need a big sample size, time consuning
Stratified Sampling
Sub groups (strata) within population are identified, participents from each strata are put in proportion to their occurance in the population
E.g in schools there are stratas as teachers, staff, students etc. If teachers made up 10% of the total, the teacher sample must be 10%
Strength- representative, high reliability, validity
Weakness- impractical, difficult to execute, time consuming
Independant group design
conducted with participents involved usually being split into two subgroups
one group takes part in the exprimental condition and the other will not (control group)
Strength- no order effects, easier, lowers participent demand characteristics
Weakness- differences in groups could be due to participent variables, you need a large groups
Repeated Measures Design
All particients are exposed to both conditions
E.g A group is given the experimental conditions first and then the control conditions, results are compared
Strength - less effort, pasticipent variables eliminated, faster
Weakness- high risk of order effects, high risk demand charaderistics
Matched pairs
Participents are tested before to be matched into pairs of similar characteristics
E.g one pair is under experimental conditions and another is under control conditions, results from a pair are seen as one person
Strength- reduces participent variables, no order effects, easy setup
Weaknesses- time consuming, difficult to make matches
Structured interviews
Type of interview
All participents are asked the same preset questiona in the same order
questions are often closed questions (yes or no questions) but can also have open questions
Strengths: easily replicated, high reliability
deaknesses: Time consuming, social desirablity participent bias, lack qualitative data
Unstructured interview
Type of interview
participents are free to discuss anything freely
interviewers can devise new questions as they go
each partipent is likely to be and asked something different
mix of open and closed questions
Strengths: provides detail, allows explinations
Weaknesses: not replicable, hard to compade responses, time consuming
Questionaires
survey method used to collect large amounts of info from a target group
similar to structured interviews
Strengths- practical, easily replicated, reliable, valid
Weaknesses- can be confusing or misleading, limits details, social desirability can effect respondants, time consuming
Observation study evaluation
Strength- high ecological Validity, high generalisability
Weakness- unethical, chance of researcher bias
Explain how context can affect the accuracy of memory
Recall is more accurate when information is encoded and retrieved in the same context.
Cues from the context are encoded and can trigger recall.
What is motion parallax?
A monocular depth cue: objects closer appear to move faster than those farther away – helps us perceive movement and depth.
Ethical issue examples
Informed consent, Deception, Right to Withdraw, Confidentiality, Protection from harm. Debriefing
Examples of standardising procedures
Standard instructions, same environment, same procedure, timing control, data collection method, use of script
What is qualitative data?
Data that is non-numerical and describes qualities or characteristics
What is quantitative data?
Data that is numerical and can be measured or counted.
Self-efficacy
An individual's belief in their ability to successfully complete a task or achieve a goal
What is the role of praise in learning?
reinforces positive behaviour and effort
boost motivation, self-esteem
help develop a growth mindset,
How does culture affect perception?
Culture shapes what we pay attention to and how we interpret what we see.
How does expectation affect perception?
Expectation can influence what we see or experience. If we expect something to happen, our brain may "fill in the gaps" to match that expectation
Correlation Definition
Measures the relationship between two variables.
Correlation Evaluation
Strengths - can identify relationships for further research
Weaknesses - cannot say cause and effect, extraneous variables
Dweck’s mindset theory
Individuals either have a fixed mindset or a growth mindset
Growth mindset
Believing ability can be developed through effort and learning
Fixed mindset
Believing ability is innate and unchangeable
Dweck’s mindset theory evaluation
Strengths - supported by research
Weaknesses - oversimplifies learning, ignores other factors
Case Study Evaluation
Strength - provides detail
Weakness - hard to generalise
What is praise in the context of learning?
Expressing approval for the effort put in
Sensation Definition
The info we recieve through our senses
Perception definition
how we interpret and organise sensory info
What type of processing does Gregory's theory use?
Top-down processing
What type of processing does Gibson’s theory use?
Bottom-up processing
What is optic flow?
The pattern of movement in the visual field as we move – helps judge direction and speed.
What are affordances?
Information in objects that tells us how they can be used (e.g., chairs afford sitting).
What type of illusion is the Müller-Lyer illusion?
Misinterpreted depth cue – inward/outward arrows affect how we judge depth and size.
Why does the Ponzo illusion work?
Linear perspective makes the top line look further away → size constancy makes it look bigger.
What is a fiction illusion?
When we perceive something that isn’t really there (e.g., Kanizsa Triangle).
What causes the Ames Room illusion?
A distorted room shape tricks depth cues → size constancy is misapplied.
Learning Styles Definitions
The different ways in which a person can process/take in information.
Why are learning styles criticised in psychology?
There is no scientific evidence that matching teaching to learning styles improves learning.
What does Willingham say about learning styles?
He says they are not supported by evidence and don’t improve learning.
What does Willingham say is key to learning?
Practice, effort, and deep thinking – not preferred learning styles.
How should teachers apply Willingham’s theory in the classroom?
Focus on content-appropriate methods, encourage practice, and avoid distractions.
Ways to have high interobserver reliability
• Use the same record sheet to observe and record behaviour.
• Observe the same group at the same time.
• Observers should compare their data.
What is an ethical issue in research?
A moral concern about how participants are treated in a study.
Give two examples of extraneous variables.
Participant variables (e.g. age), and situational variables (e.g. lighting, noise)
What are investigator effects?
When the researcher’s behaviour influences the outcome of the study.