Exploring Descriptive Research Methods

Research Design

The blueprint of how you will answer a research question

Specific Techniques

The tools and methods you use to collect your data/specific ways to gather info

Quantitative Data

Number - based information gathered from surveys, tests, or experiments

Qualitative Data

Gives deeper insight into complex topics (Interviews, observations, etc)

Likert Scales

A measurement tool used in surveys and questionnaires to assess people’s attitudes, opinions, or perceptionstructS

Structured Interviews

A research method in with predetermined questions are asked to everyone in the same order urS

Survey Technique

A research method used to collect data from a sample of individuals through self-report measurements

Wording Effect

Subtle changes in the phrasing or wording of survey questions can influence other responses

Social Desirability Bias

The tendency to respond in a manner that is viewed favorable by social norms, rather than honest answers

Naturalistic Observation

Where researchers observe and record behavior in real world settings without any intervention/manipulation

Case Study

Involves an in-depth examination of an individual group or phenomenon