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Electorate
individuals who are eligible to vote
Primary Election
Election in which voters decide which of the candidates within a party will represent the party in the general election
General Election
Election in which voters decide which candidates will actually fill elective public offices
Closed Primary
A primary election in which only a party’s registered voters are eligible to cast a ballot.
Open Primary
A primary election in which party members, independents, and sometimes members of the other party are allowed to participate.
Crossover Voting
Participation in the primary election of a party with which the voter is not affiliated.
Initiative
An election that allows citizens to propose legislation or state constitutional amendments by submitting them to the electorate for popular vote.
Referendum
An election whereby the state legislature submits proposed legislation or state constitutional amendments to the voters for approval.
Electoral College
The system established by the Constitution through which the president is chosen by electors from each state, which has as many electoral votes as it has members of Congress.
Reapportionment
The reallocation of the number of seats in the House of Representatives after each decennial census
Incumbency
Already holding an office.
Presidential Coattails
When successful presidential candidates carry into office congressional candidates of the same party in the year of their election.
Press Secretary
The individual charged with interacting and communicating with journalists on a daily basis.
Communications Director
The person who develops the overall media strategy for the candidate.
Finance Chair
The individual who coordinates the financial business of the campaign.
Campaign Manager
The individual who travels with the candidate and coordinates the campaign.
Pollster
A campaign consultant who conducts public opinion surveys.
Federal Election Campaign Act (FECA)
Passed in 1971, this is the primary law that regulates political campaign spending and fundraising. The law originally focused on increased disclosure of contributions for federal campaigns.
Federal Election Commission (FEC)
An independent regulatory agency founded in 1975 by the U.S. Congress to regulate the campaign finance legislation in the United States.
Bipartisan Campaign Reform Act (BCRA)
Passed in 2002, this act amended the Federal Election Campaign Act of 1971 with several provisions designed to end the use of nonfederal, or “soft money” (money raised outside the limits and prohibitions of federal campaign finance law) for activity affecting federal elections
Citizens United vs. FEC
2010 Supreme Court ruling that enabled corporations and unions have the same political speech rights as individuals under the First Amendment. As part of this ruling, the Supreme Court found that the government may not prohibit corporations or unions from using their general treasury funds to support or denounce political candidates in elections.
527 Committees
Organization created with the primary purpose of influencing electoral outcomes; the term is typically applied only to freestanding interest groups that do not explicitly advocate for the election of a candidate
Political Action Committee (PAC)
Officially recognized fundraising organization that represents interest groups and is allowed by federal law to make contributions directly to candidates’ campaigns
Independent Expenditures
Spending for campaign activity that is not coordinated with a candidate’s campaign
Super PAC
Political action committee established to make independent expenditures.
501c Groups
Interest group whose primary purpose is not electoral politics.
Public Funds
Donations from general tax revenues to the campaigns of qualifying presidential candidates.
Matching Funds
Donations to presidential campaigns whereby every dollar raised from individuals in amounts less than $251 is matched by the federal treasury.
Conventional Political Participation
Activism that attempts to influence the political process through commonly accepted forms of persuasion, such as voting or contacting elected officials
Retrospective Judgement
A voter’s evaluation of a candidate based on past performance on a particular issue.
Prospective Judgement
A voter’s evaluation of a candidate based on what he or she pledges to do about an issue if elected.
Front-Loading
The tendency of states to choose an early date on the nomination calendar