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data structure 1
One Group with One or More Separate Variables Measured for Each Individual (Gravetter et al., 2020)
one (or more) variables measured per individual
variable/s is/are described by descriptive statistics
may use category and/or numerical variables
descriptive research
involves measuring one or more separate variables for each individual with the intent of simply describing the individual variables
survey research
a useful way of obtaining data about people’s opinions, attitudes, preferences, and experiences that are hard to observe directly; data may be obtained using questionnaires and interviews.
relationship between variables
two (or more) variables observed and measured; one of two possible data structures used to determine what type of relationship exists
data structure 2
One group with two variables measure for each individual
one group of respondents (subject)
measurement of two variables for each respondent
goal is to describe the type and magnitude of the relationship
patterns in the data reveal relationships
non-experimental method of study
correlational method
two different variables are observed to determine whether there is a relationship between them
correlational method limitations
can demonstrate the existence of a relationship
does not provide an explanation for the relationship
most importantly, does not demonstrate a cause-and-effect relationship between two variables
data structure 3
comparing two or more groups of score
one variable defines the group
scores are measure on second variable
both experimental and non-experimental studies use this structure
experimental method
in this research design, one (or more) variable is manipulated while another variable is observed or measured
this design aims to establish a cause-and-effect relationship between the two variables and attempts to control all other variables to prevent them from influencing the results
independent variable
sometimes referred to as explanatory variable is the variable (antecedent condition) that the experimenter intentionally manipulates
dependent variable
sometimes referred to as outcome variable, is the behavior being observed or measured by the experimenter
the specific behavior that a researcher tries that is measured
experimental condition
a condition in an experiment wherein the subjects will receive the experimental treatment
control condition
a condition in an experiment wherein the subjects do not receive the experimental treatment
quasi-experimental design
often seem like (as the prefix quasi implies) real experiments, but they lack one or more of its essential elements, such as manipulation of antecedents and random assignment to treatment conditions
pretest/posttest design
a research design used to assess whether the occurrence of an event alters behavior; scores from measurements made before and after the event (called the pretest and posttest are compared)
nonequivalent groups design
a research design used to compare the effects of different treatment conditions on pre-existing groups of subjects; random assignment is not possible in this design
ex-post facto study
also known as Causal-Comparative Design, is a study in which a researcher systematically examines the effects of pre- existing subject characteristics (or subject variables) by forming groups based on these naturally occurring differences between subjects
longitudinal design
a method in which the same group of subjects is followed and measured at different points in time; a method that looks for changes across time